General Digital Marketing Interview Questions and Answers

Preparing for a Digital Marketing interview? Don’t know where to start? What questions would be coming your way? Well, here are some of the top digital marketing questions that are most frequently asked during interviews. Here is the complete list of Digital Marketing Job Interview questions & answers for beginners, fresher have & experienced. It covers all the topics Search Engine Optimization, Social Media Marketing, On-page SEO Technique, Off-page SEO Techniques, Google Analytics, webmaster tool etc.

  1. Why did you feel like applying for this position in Digital Marketing?

The manner in which you respond, the employer wishes to know about the business you worked in and what influenced you to apply here.

  • The job role?
  • The organization?
  • The salary package?
  • Then again the location?

On the off chance that it is the pay, please keep remember about it from the hiring manager as you will create a bad impression in this case.

  1. What attracted you to Digital Marketing industry?

With the help of this question, the interviewer actually needs to find out about your commitment to this industry and furthermore, what factors in you, make you unique and the best choice of the lot of candidates who are on the run.

Stay honest with your response to this very question. Most importantly, here you have to state the reason you applied for this job. Is it the esteem of this industry that pulled you in? Or on the other hand, is it the high remuneration of the Digital Marketing professionals.

Therefore, it becomes necessary that you portray your enthusiasm and complete commitment towards this industry.

  1. Explain the term Digital Marketing

Digital Marketing a broad term is regarded brand marketing strategies through the various online channels. It incorporates different methods and techniques such as SEO, SEM, Email marketing, Link building, PPC and so on.

Get to learn all these concepts of Digital Marketing by joining a Digital Marketing course.

  1. List out some of the top Digital Marketing tools

Following are some of the top Digital Marketing tools:

  • Moz
  • Keyword Discovery
  • Rank Watch
  • Google Analytics
  • Google Search Console
  • SEM Rush
  • PA/DA checker tool
  1. What do you mean by a responsive website?

A site that is equipped for altering its layout as per the orientation and viewport size of the gadget. The content that is exhibited on the little screens and large screens seem same, however, with an alternate layout that offers an optimum ordeal over the display size.

  1. Can you describe about the biggest challenge faced till date, in your Digital Marketing career?

Here is a tricky one as they need to know how you manage the challenges. Prior to answering, think precisely and it is alright to answer which brought about a failure in the event that you have learnt from it and how you could effectively execute later.

  1. Where do you see yourself 5 years down the line in this industry?

This is an extremely dubious question in all the interviews and your dedication, passion and career path is scaled in light of how you will answer this question. The interviewer wants to analyze whether you are the correct contender for whom the investment is possible or not.

Do not go for personal desires. Rather talk about,

  • Career based goals
  • Interest towards the job position you have applied for
  • Your core strengths
  1. Rate yourself in between 1 to 10 based on your Digital Marketing knowledge

Ensure neither to overestimate nor underestimate yourself. With the help of this question, the employer aims to learn in the event that you are familiar with your strengths and shortcomings as well. Do give a thought to what knowledge and skills you have and the scope of work you have to learn.

Practice these frequently asked interview questions and answers during preparation. Undergo Digital Marketing Training at School Of Internet Marketing and if you want to become a working professional!

 

Search Engine Optimization Interview Questions & Answers Guide

  1. What is marketing?

Action we need to take to sell our products/services/brands etc.

  1. What are the types of Marketing?
  • Digital Marketing
  • Traditional Marketing

Digital Marketing questions

  1. What is Digital Marketing?

Digital Marketing is the process which is used for promoting your products/services/brands with the help of digital media.

Ex: Internet, Mobile, Search Engine, etc.

  1. What are the types of Digital Marketing?
  • Inbound Marketing
  • Outbound Marketing
  1. What is Inbound Marketing?

Inbound marketing refers to marketing strategies that focus on attracting audiences to sell our products/brands/services.

Ex. Website visits, Reviews etc.

  1. What is Outbound Marketing?

Outbound marketing refers to marketing strategies that pushes or force audiences to buy their products using traditional advertising methods.

Ex: Television ads, Radio Ads.

  1. What are the Modules/Techniques of Digital Marketing (Inbound Marketing)?
  • Search Engine Optimization
  • Search Engine Marketing
  • Social Media Optimization
  • Social Media Marketing
  • Email Marketing
  1. What is Search Engine?

A search engine is a web-based software system which is developed to search and locate relevant information on the World Wide Web. Search engines generally answer the queries entered by the users and give them a list of search results.

  1. Name of a few Search Engine

The names of some search engines are – Google, Bing, Yahoo!, Baidu, DuckDuckGo, Yandex, AOL, ASK etc..

  1. What is Search Engine Optimization (SEO)?

Search engine optimization is the activity of optimizing web pages or whole sites in order to make them search engine friendly, thus getting higher position in search results.

  1. What are the types of SEO?
  • ON-Page SEO
  • OFF-Page SEO
  1. What are the Techniques of SEO?
  • White hat SEO
  • Black hat SEO
  1. What is White Hat SEO?

It is the practices of following the Google algorithms to rank our website.

  1. What is Black hat SEO?

Techniques that search engines do not approve and attempt to minimize the effect of these techniques are also known as spam indexing.

  1. What is mean by Crawler/Google Bot/ Spider?

It is the software compoxnent that traverses the web to gather the information.

  1. What are Google Algorithms? Explain each of them?

Panda Algorithm– It’s all related with “Quality Content” in your website.

Penguin Algorithm– It’s all related to “Quality links” in your website.

Humming Bird Algorithm– It gives you fast and accurate result of your quires in search engine.

Pigeon Algorithm– “Pigeon Update” is a new algorithm to provide more useful, relevant and accurate local search results that are tied more closely to traditional web search ranking signals.

  1. What is Keyword?

A keyword is a search term or search query that is used to match with the query a person enters into a search engine to find specific information.

  1. Explain types of Keywords.

Short tail keyword: 2, 3 words per Keyword.

For Ex:    
1. Hotel in pune
2. Samsung mobile phone

Long tail keyword: 3, 4 and more.

For Ex:  
1. Best Tiffin centre in pune
2. Samsung mobile phones fewer than 10000 rupees.

  1. Which are the best places to use the keywords?
  • Keywords in the <title> tag(s).
  • Keywords in the <meta name=”description”>.
  • Keywords in the <meta name=”keyword”>.
  • Keywords in <h1> or other headline tags.
  • Keywords in the <a href=”http://yourcompany.com”>keywords</a> link tags.
  • Keywords in alt tags.
  • Keywords in <!– insert comments here> comments tags.
  • Keywords in the URL or website address.
  1. Which are the tools you used for keyword research?
  • Keyword Planner Tool
  • SPYFU
  • K-Meta
  • AHREF
  • SEMRUSH
  1. Which tool you used for analysis of competitor keyword research?
  • Spy fu
  • K-Meta
  1. What are the parameters (Keyword Strategy) you consider?

While you research for a keyword:

  • Search Volume should be high.
  • Competitor should be medium or low.
  1. What is On-page SEO?

On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines.

  1. What are the basic factors of on page SEO?
  • URL
  • Heading
  • Images
  • Content
  • Internal and external Links
  • Footer

basic factors of on page SEO

  1. How you will optimize On-Page Basic factor? Explain it one by one.

URL:

  • Keyword must be in the URL.
  • URL should be in small letter.
  • Space & underscores should be replace by hyphen

Heading:

  • Heading should be in <h1> Heading </h1> this format.
  • Every page has only one H1 TAG.
  • Put your main keyword in H1.

Image with ALT Tag:

  • ALT Tag is the name of image; image must be used ALT tag for crawler understanding.

Content:

  • Quality content should be unique in your website follows by PANDA algorithm.

Internal Links:

  • Internal links must be there for engagement of user.
  • Given links should be relevant.

Footer:

Footer is also an important part of your website for better understanding for crawler.

  1. What are the advance factors of On-Page SEO?

The advance factors of On-Page SEO are following:

  • Sitemap
  • Canonical tag
  • Redirection Techniques
  • SSL Certificate
  • Robot.txt
  1. What is Title tag and it’s length?

HTML Title tags are officially page data tags that lie between the open and closing head tags in the HTML code of a document.

Length of Title tag is: 65 characters

  1. What is Meta Description and it’s Length?

The Meta description is the short paragraph of text placed in the HTML of a webpage that describes its content.

Length of meta description: 120-158 characters.

  1. What is sitemap? What is its type?

Sitemap is the hierarchical representation of your website.

Types of Sitemap

  • XML Sitemap
  • HTML Sitemap
  1. What is XML Sitemap? How you create it?

An XML (Extensible markup language) sitemap protocol is specifically intended for search engine spiders.  We can create sitemap using online sitemap generator tool.

  1. What is HTML sitemap?

HTML (hypertext mark-up language) is just a general overview of the site, just the pages and info a user needs to be concerned with.

  1. What is a canonical tag? Give its example.

The canonical tag is a page level Meta tag that is placed in the HTML header of a webpage. It tells the search engines which URL is the canonical version of the page being displayed. Its purpose is to keep duplicate content out of the search engine index while consolidating your page’s strength into one ‘canonical’ page.

Example:

http://www.schoolofinternetmarketing.co.in

https://schoolofinternetmarketing.co.in

So in this case we write following code in our head section to the crawler understanding that this different url indicating the same page.

<link rel=”canonical” href=”https://schoolofinternetmarketing.co.in/” />

  1. What is redirection?

A redirect is a way to send both users and search engines to a different URL from the one they originally requested.

  1. What are the types of redirection? Explain it.

301 Redirection (Permanent Redirect):

It should be used to clearly indicate a permanently moved page and to avoid confusing search engines.

302 Redirection (Temporary Redirect):

Temporary Redirect from one url to another url.

  1. How you check the redirection?

By using 301 and 302 redirect generator tool.

  1. What is SSL? Explain its need.

SSL layer is used to securing the data of your website. SSL Stands for “Secure Socket Layer”. It is the industry standard for web security technology and is accepted globally.

If your site is taking data from the user or sending him important data, then your site should implement SSL.

  1. Where do you see yourself 5 years down the line in this industry?

This is an extremely dubious question in all the interviews and your dedication, passion and career path is scaled in light of how you will answer this question. The interviewer wants to analyze whether you are the correct contender for whom the investment is possible or not.

Do not go for personal desires. Rather talk about,

  • Career based goals
  • Interest towards the job position you have applied for
  • Your core strengths
  1. Give the name of SEO Analysis & Website Speed Analysis Tools?

Website Speed Analysis Tools

  • Pingdom tool
  • GT matrix
  • Google Page Insight

Website Analysis Tools

  • SEO Optimizer
  • WooRank
  • SEO Site Checkup
  • Onpage.org
  1. What is Robot.txt? Give its syntax.

Robot.txt is a text file which is used to instructs the crawler that allow or disallow to visit some web pages of our site because that are not important to rank on SERP.

Syntax:

User agent:*(* for all crawler)

Allow:/(File name)

Disallow:/(File name)

  1. What is a backlink?

Backlinks are also called incoming links that help users to shift from one web page to the other web pages. These links play an important part in SEO.

  1. What is anchor text?

Anchor text is the clickable text in a hyperlink.

  1. Types of back links?
  • Do-Follow
  • No-Follow
  1. What is a do-follow/no-follow link?

Do-follow: Link is a hyperlink that is able to tell all search engines to pass along its page to an outbound link.

No-follow: Link is exactly the opposite. It is a hyperlink that removes the ability to pass on its page rank status to other sites.

  1. What do you mean by SEO? What is a keyword and how vital is it for SEO?

SEO or Search Engine Optimization is a method of digital marketing that permits a rise in website traffic quality with the help of organic search engine results.

Digital Marketing makes use of the keywords for the convenience of users when looking to discover particular information on a search engine. For a superior ranking in SEO, keywords are extremely critical and the position of applying keywords in content will define site ranking as well.

  1. List out some areas where keyword optimization is carried out.

For optimum page ranking, the positioning of keywords is important. The areas are as follows:

  • Meta tags
  • Title of the website
  • Headings
  • Webpage based content
  • Website URL
  1. Can you explain certain rules which you follow in doing link building?

Yes, I use many specific rules to define the quality of links. I will look at the following factors before submission:

  • Quality of backlink (PR, PA, DA must be good)
  • Relevancy of the content between 2 sites
  • Proper use of anchor text.
  • Avoid site-wide links
  • Avoid links from low-quality sites.
  1. What is Page Authority (PA)?

PA is a score developed by MOZ that predicts how well a specific page will rank on the search engine result page. It scores from 1-100.

  1. What is Domain Authority (DA)?
    DA is the measure of the power of a domain name and is one of many search engine ranking factors:
  • Domain age
  • Popularity
  • Size
  1. What is Moz Rank (MR)?

Moz Rank (MR) show the popularity of a given web page or website, web pages with high MozRank can get good rank in the Search Engines. A Moz Rank can be improved by getting more and more backlinks from a semi and more popular websites or web pages.

  1. Tell me some off-page activity that you have done with an example.
  • Article submission
  • External Blog submission
  • Press-Release submission
  • Guest blog submission
  • Social bookmarking
  • PPT/PDF submission
  • Image/Infographic submission
  • Video submission
  • Business listing
  • Classified Ads
  • Blog Commenting
  • Forum Discussion
  • QA sites
    Note: Must know at least 5 sites name of each activity.

Google Webmaster Interview Questions & Answers Guide

  1. How can I see what pages are indexed in Google?

There are two ways to see if the web pages of any specific website are indexed by Google.

  • One can check the Google Index Status of any specific website through Google Webmaster tools. After adding the website on the dashboard and verifying the ownership, click on the tab “Index status “would show the numbers of pages indexed by Google.

Google Webmaster Interview Questions

  • One can also perform a manual search on Google by typing on Google search bar site:domainname.com, and the number of pages indexed would reflect on the SERP.

Google Webmaster Interview

  1. What is Google Webmaster Tools/Google Search Console?

It was on 20th May 2015 that Google changed the name of Google Webmaster tools to Google Search Console. Google Search Console provides free web services to the webmasters by enabling them to monitor and sustain the online presence of their specific websites.

Google Webmaster Interview

Google Search Console helps the business owners, SEO experts, site administrators and web developers to see the crawl errors, crawl stats, backlinks, and malware with a click of a button…

  1. What is Google Fetch?

Fetch is a Google tool which enables you to test how Google renders a URL on your site. You can use Google Fetch to see whether Googlebot can access a page on your site, how it renders the page, and whether any page resources are blocked to Googlebot.

fetch as google

This tool can be effectively used for the following purposes:

  • Troubleshooting web pages to improve the performance in SEO.
  • Submitting pages for indexing whenever the content is changed significantly.
  • Finding out the pages affected by any malware attack.
  1. What is bounce rate?

Bounce rate is the number of visitors which a site receives only for them to leave the site after viewing only one page. It represents the percentage of visitors who enter the site and then leave or “bounce” rather than continuing on to view the other pages within the same site.

bounce rate analytics

  1. Differences between bounce rate and pogo sticking.

The difference between bounce rate and pogo sticking is:

Bounce rate: A high bounce rate isn’t always bad, as it can mean that while the visitor didn’t travel deeper into a site, he spent some time on the page and got an answer to his question. He may have saved the URL or may come back later, but since he didn’t spend more time reading the content, the activity is considered a bounce.

Pogo sticking: Pogo sticking occurs when a user performs a search, clicks on a result, very quickly clicks back to the search result page, and clicks on a different result. This type of behavior is a direct result of immediate dissatisfaction in the search result. This always has a negative aspect to it.

In simple words, pogo-sticking has to do with search engine traffic, while bounce rate is tied to all traffic sources including search.

  1. What are crawl stats?

The Crawl Stats report provides information on Googlebot’s activity on your site for the last 90 days. These stats take into account all the content types that are downloaded by Google such as CSS, JavaScript, and Flash.

google status report

Google’s ability to fetch and crawl web pages is incredibly efficient and the crawl stats provide insights for the same with complete data on the statistics.

  1.  What Google Webmaster Tools Give Us?

Google Webmaster Tools shows traffic for each keyword separately; it gives more information about website performance according to a Google search query. This tool does not cover search results from other search engines, such as Bing, Yahoo, or Baidu.

  1.  Explain Google Webmaster Tools?
  • Submit and check a sitemap
  • Check and set the crawl rate, and view statistics about how Google bot accesses a particular site
  • Generate and check a robots.txt file. It also helps to discover pages that are blocked in robots.txt by chance.
  • List internal and external pages that link to the site
  • Get a list of broken links for the site
  • See what keyword searches on Google led to the site being listed in the SERP’s and the click through rates of such listings
  • View statistics about how Google indexes the site, and if it found any errors while doing it
  • Set a preferred domain (e.g. prefer example.com over www.example.com or vice versa), which determines how the site URL is displayed in SERP’s
  • Highlight to Google Search elements of structured data which are used to enrich search hit entries (released in December 2012 as Google Highlighter.
  • Receive notifications from Google for manual penalties.
  1. What is Search Console or Google Webmaster?

Google Search Console is a free service offered by Google that helps you monitor and maintain your site’s presence in Google Search results. You don’t have to sign up for Search Console for your site to be included in Google’s search results, but doing so can help you understand how Google views your site and optimize its performance in search results.

  1. What Google Webmaster Tools Give Us?

Google Webmaster Tools shows traffic for each keyword separately; it gives more information about website performance according to a Google search query. This tool does not cover search results from other search engines, such as Bing, Yahoo, or Baidu.

  1. What is accelerated Mobile Pages (AMP)?

Accelerated Mobile Pages (AMP) is an open-source initiative to provide web pages that load fast and look good on mobile devices, even over slow networks.

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Social Media Marketing Interview Questions & Answers

  1. Importance of Social Media?

Be very thorough with one of the most commonly asked social media questions. Since Social Media is highly customizable in nature with social media ads, it is important for every business, be it small or large. For instance, Facebook ads allow you to target users by things like industry, education level, location, history of purchases, and the pages they have liked.

  1. What are the social media success tracking tools?

It is important to track the social media success to know if you are on the right track or not and if not, then what could be done to improvise the performance. The relevant metrics that could be used to track social media success are:

  • Google Analytics: To measure how much traffic is being directed to your website from different social media channels.
  • Quality and relevancy of content: By monitoring the unique page views, total pages viewed, and the time spent on a page can be used to review the quality of content.
  • Observe the conversations about your company: The share of voice is nothing against conversations about your company vs. that of your competitor’s. You can observe this by a simple yet effective formula i.e., company’s mentions on social media platforms and the mentions of your competitor’s name on the same.
    You can use Social Mention, a free tool to track the names.
  • Tracking with Social CRM tool: You can track the total size of community and engagement with the help of a social CRM tool.
  • Tracking overall Social Media Returns: By adding up the total of your positive, negative, or neutral mentions, you can measure the social media returns over time.
  1. What KPIs (Key Performance Indicators) would you recommend to report on social media efforts?

There are various key performance indicators like Video or Slide Share views, Social Connections, Traffic Data, Mentions, Comments, Likes, Shares, Demographics and Location, the number of active followers, and more.

One should identify to determine the reach and engagement of the company on social platforms. By tracking the right KPIs, the company will be able to make adjustments to your social media budget and strategy.

  1. Is Google+ worth for using in a business?

Google+ provides a unique tool ‘Hangouts’ which helps a business to have video conversations with its followers at zero cost. If you regularly share high-quality content on Google+, it will get indexed instantly and thus, it becomes easier for one to rank their website on target keywords.

With +1s on Google+, the company will have a greater chance to have a higher ranking on Google. It is also advisable to integrate the Google+ page with other platforms like LinkedIn, Facebook, YouTube, and the company’s website.

  1. What is RSS Feed and why it is crucial?

The full form of RSS is Rich Site Summary. RSS is an XML file. These feeds to push content to the company’s site and allow readers to subscribe to their feed.

Benefits of generating RSS Feed are

  • Helps you get wider audiences for the content
  • It enables you in email subscriptions, feeding content to readers, and live bookmarking.
  1. What are the elements of a viral video?

Some of the elements necessary to make a video viral are:

  • Deciding the audience before creating the content of the video.
  • Making the first 20 seconds of a video compelling. These 20 seconds will influence the viewers whether to watch it further or not.
  • Time relevance should be observed as it encourages the campaign’s viral potential.
  • The video must be entertaining to the masses as well as universal.
  • A catchy line or phrase must be there to hit the viewers’ thought process positively.
  • Create attention-grabbing and compelling title with relevant tags to include widely searched key terms. An interest description will act as a teaser to the audience.
  • Seed the video to journalists, influencers, and bloggers for whom it is most relevant to.
  1. In what ways can you measure social return on investment (ROI)?

You should know the company’s goals and objectives before starting to track and measure their social ROI. There are various ways in which it could be measured:

  • Customer Acquisition
  • Reach
  • Traffic
  • Lead Generation
  • Revenue
  • clicks
  • Contest Entries

These are some factors you can use to measure social ROI. After establishing what the marketing goal of the company is, you shall then assign financial values to each goal.

  1. What are the best practices on Twitter?

Some of the best ways to use Twitter are:

  • Using not more than 2 hashtags every tweet.
  • Keeping the tweets around 100 characters. Make your tweets crisp and hitting.
  • Schedule and plan your tweets with the help of Buffer or Tweet Deck.
  • With the help of Twitter Advanced search, you can manage your Twitter Marketing activities.
  • Keeping a check on Twitter Analytics to know what could be done to improvise the strategy.
  1. How can you boost Facebook reach?

Some of the tips to increase your reach on Facebook are:

  • Buy some ads
  • Stop using 3rd party tools
  • Improve your Facebook Edge Rank
  • Keep building your own Website and Email list
  1. Why did you choose Social Media industry?

This is one of the most common social media questions you will face during the interview.

With this question, the recruiter wants to know more about you as a candidate and why you chose to work as a social media marketer. Tell them your passion and your enthusiasm to work in the industry in the future. Back your answers with a story with regard to what makes you a fitting candidate.

The near best response could be to say that you are aware that the industry is dynamic and challenging which attracts you evens more. Show that you don’t prefer a boring job rather you would love to overcome challenges every day.

  1. What is your most successful social media campaign? Why?

Everyone show (probably brag) their accomplishments in their CV and the chances are high that you have done it too. Then why is the interviewer posing such a question?

Well, they wish to know about your accomplishments in your words. They want to know how you started a particular social media campaign, how you tracked the success, and what profit it made for the company. While you are talking about your previous campaigns, they will judge you on your enthusiasm for the industry and how passionate you are.

Pro Tip: Talk in numbers and don’t give them false hope.

  1. Do you know our competitors? What Social Media strategies are adopted by them?

Be prepared for this question. Don’t forget to do your homework. You should learn about the company you have applied to, know their background, what are their key areas, their competitors and what strategies are adopted by them.

  1. What are the tricks that can drive more traffic to our blogs?

Few of the ways for driving traffic to your blog are:

  • Promotion of content across platforms like Tumblr.com, Pinterest.com, Facebook.com, and more.
  • Use Instagram to share the title of your blog post or image. Post images to platforms like Twitter, Flickr, Foursquare, Facebook, and Tumblr.
  • Giving a short presentation of content on SlideShare and providing a link to the content or blog from SlideShare.
  • Pin your post to Pinterest contributors by using an attractive title of the blog, image, hashtags, and adding keywords.
  • Create a few seconds preview of your post like Vine or video which could be posted on Twitter and Instagram with a link to the blog post.
  1. What are top Social Media Marketing Tools to consider?

Here are some of the best social media tools to leverage:

  • Buffer: This tool manages multiple pages, brands, and searches. It assigns the task to team members, post analytics, competitor research, and reporting.
  • HootSuite: It is used for search or monitoring, reporting, social media dashboard, and team management.
  • Radian 6: Enterprise social media management application for post analytics, research, listening, and campaigns.
  • Zendesk: For collecting messages from social into one collaborative inbox, customer engagement platform, e-mail voice etc.
  • TweetDeck: Similar to HootSuite, TweetDeck helps to manage multiple social media platforms like LinkedIn, Foursquare, Twitter, Facebook, and MySpace.

Here are few of the SMO interview questions and answers for social media executive job interview:

  1. What is the difference between social customer service environment and social marketing environment?

This question on social media will differentiate between mediocre candidates and above par candidates.

  • Social Marketing Environment: It calls for a more conversational approach. Since most social media conversation doesn’t revolve around sales, the best candidate will be able to recognize where someone is in their purchase journey and thereby, will guide them to their destination.
  • Social Customer Service Environment: This requires the ability to resolve conflict, patience, and empathy. The candidate must be able to recognize situations that call for an escalation to management. As a social media expert, you should know that you are not responding just one customer but the audience of future customers.
  1. What are the marketing strategies to generate leads?

They will hire you only if you know how to generate leads! Here you need to know how social media is giving you an something quantifiable for the investment you are putting in.

Social Media ROI = No. of Leads

Be ready to talk about social media advertising. Know the strengths of each social media platforms. Remember that Facebook ads offer a pool of opportunities for businesses.

Interview questions & answers for Social Media Manager

The most crucial task is of a social media manager. Here are some of the social media manager interview questions you can face in your job interview:

  1. What is the most important task of a social media manager?

With this question, the recruiter will judge you on how you prioritize your task list. You can answer by monitoring the audience within the brand’s social channels.

Social media meme: The most important task of any social media manager is not to get likes or shares on the posts shared but to engage the followers regularly. It is important to make your fans feel that you are there for them and care for them. Showing them interest to have them as a customer will do the trick!

  1. Have you ever handled online reputation crisis?

It is one of the most common social media job interview questions faced by a social media manager.

Tell them what ‘Online Reputation Crisis’ means to you (in accordance to their company’s working) and what are the possible steps you would take to resolve the problem.

Suggest them to have ‘best practice’ protocol if they don’t have one. Mention about the social media policy and how will you resolve the conflicting situation.

  1. How can we allocate a budget for social media advertising?

You should prepare your answer on the basis of how best to allocate your budget and how can you track if it is successful or not.

For instance, let’s take a typical budget for Facebook ads. Depending on the type of company and the market, a minimum of $500 per month is a good start.

Investment in content marketing and social media is mandatory for success. There are 6 ways to consider if you want to see the Return on Investment (ROI):

  • Training
  • Manpower
  • Time
  • Financial
  • Monitoring, publishing and reporting software
  • Attention
  1. What do you think of our current social media efforts? What could we be doing better?

You want a professional who is deliberate and thoughtful. They should be able to articulate what they think is working well and what isn’t. If you have a strategy in place, they should be able to offer ways to build on it. If you don’t have one, they should be able to offer ideas that align with your business goals.

  1. What metrics do you use to measure the success of your social campaigns?

The two most important metrics for social media are engagements and leads. Whether they’re using Twitter, Facebook, Pinterest, LinkedIn, or YouTube, a good social media specialist should be able to show quantifiable evidence that they’re reaching people who could become customers.

  1. What channels do you think are most relevant to our business? How do you use each channel differently?

This question should give you a sense of how thoughtful the professional is and how well they know major social media channels. The real answer is that it depends on what your business goals are and where your community is. The job of a social media specialist is to find and grow that community using strategies tailored to each platform, whether that’s promoting a blog article on Facebook, using Twitter to field customer service requests, or sharing relevant content on Tumblr.

  1. What tools do you use to manage your channels?

Good social media managers won’t just blast content onto their channels. They will have a deliberate strategy behind their campaigns and use professional tools to monitor their effectiveness. Dashboards like Hootsuite and Sprout Social give social media specialists the ability to both manage channels and perform basic analytics from one interface.

  1. Tell me about a successful social campaign you’ve run from beginning to end?

Your social media specialist will be responsible for devising and executing campaigns, so you want to get some insight into how they approach their work. Great candidates should be able to articulate the problem they were trying to address, how they set goals, what tactics they used, and how they measured their results. It’s not necessary that the campaign was a smashing success, as long as the professional approached it in a deliberate way while gaining insights that helped them develop better campaigns in the future.

  1. How do you use social media as a tool for customer service?

This is an opportunity for the professional to demonstrate both their strategic thinking as well as their judgment and soft skills. A good social media specialist should be able to work with your CS team to make sure that they’re providing support that’s helpful and on-brand, and also recognize when it’s better to take the conversation off social media.

  1. Say there’s a crisis on one of our social media channels. How do you handle it?

Nobody likes it, but it’s a fact in today’s digital age: Sometimes things can go wrong on social media. A great social media expert can describe the steps they’d take to resolve the situation. If you have a set of best practices in place, they should follow that plan; if you don’t have one, they should help create it.

  1. When is it better not to engage on social media?

Again, it comes down to judgment. It might be tempting to respond to every negative comment on social media, but a good social media specialist will know how to distinguish between legitimate customer complaints and people who are just looking for attention.

  1. What makes a piece of social media content successful?

A social media strategy is only as good as the content it produces. To be successful, a social media strategist needs more than a flair for click-worthy headlines (though that certainly helps). They need an eye for relevant, shareable content. If they’ve managed a blog before, ask them to share some examples of articles they consider successful.

  1. Give me a couple of examples of social media experiments you’d like to run with our business.

There is no single solution when it comes to social media. Trends change, communities evolve. A good social media specialist is constantly looking for new ways to engage with their audience. They should also know how to use the results of their experiments to inform future campaigns.

  1.  What is SMO?

SMO stands for Social Media optimization and also the processes of accelerating brands, product or events awareness exploitation totally different social media networks, platforms or communities like Facebook, Google+ Twitter, LinkedIn, YouTube etc.

  1. How Social Media Affects SEO?

Now, social media has become the second most significant factors to boost the website’s ranking, traffic, and its visibility. In SEO, social media use to think about as referral supply of traffics that increase social engagement among target users or audiences for specific brands or its product or services. Social media sites are useful in building trust with nice ORM (Online name Management) that pulls search engine eyes principally.

  1. Outline Lead Generation & Engagement Via Social Media?

To get client interest, sales leads or inquiry towards product or services for specific company on-line exploitation social media networks referred to as lead generation whereas engagement suggests that to induce user’s activities in response to post or updates on social media sites. (User activities such as comments, clicks on photos, videos or links, sharing etc.)

  1. The Way To Get Leads And Engagements Exploitation Social Media Sites?

To induce most lead generation and social engagement exploitation social media sites, we will do lots a lot of in social media such as:-

  • To utilize multiple social media channels and its resources.
  • To develop a strategy for a long-run set up for every social media channel.
  • To know the demographics and efforts that we’re targeting.
  • To use keywords or phrases for target users.
  • To post often with a nice consistency and trackback its results timely.
  • To have a transparent approach, effort, and understanding of content creation and it’s selling.
  • To have a target website/blog links on totally different social media channels and social media links thereon specific target website or blogs. E.g. Sharing, Like, Follow, +1 Buttons etc that are offered by major social media networks. It will increase website’s CTR by over one hundred and fiftieth.
  • To use social media tools, apps and plugins for max traffic and engagements. Social media sites offer these tools and code for free and paid basis.
  1. How Does One Measure Social Media Performance, ROI, And Its Success?

Totally different social media sites have its own social media tools that permit us to observe social media campaign performance, come on investment and its success. The result might in a positive or negative manner that’s enough for anyone to know their user’s behavior and intent.

For Facebook, we will use its own tools – Graph somebody, Insights Dashboard, Object Browser, Ads Manager, Open Graph computer programme, JavaScript check Console, Page Manager App, App Center, scheduled  Posts, Sponsored Stories, Dark Posts, Conversion pursuit, Custom Audiences, Power Editor and Interests tools.

For Twitter, we will use its own tools – Tweet activity, Twitter Followers, Twitter Card Analytics, Twitter Organic Analytics, Twitter Hashtag Analytics (Using Cybranding), Mention.Net, NeedTagger and Twitter Counter, Twitonomy, Twtrland, Rite Tag, Tweriod, and TweetReach etc.

For Google+, we will use its own social media tools like Google Universal Analytics, Chrome Do Share Plugins, Steady Demand Analytics, +Post ads, Google+ Embedded Posts, Google Drive, Hangouts on Air, YouTube Integration, Go MO etc.

  1. What Social Media Tools Does One Use?

Except for all major social media channels that have its own tools, I exploit Google Analytics, Hoot suite, only wire etc.

  1. What Are The Advantages To Use LinkedIn Teams And LinkedIn Pages?

There’re numerous thanks to taking edges from LinkedIn teams and Pages. Therefore currently let’s point out it.

  1. What Are The Advantages To Use LinkedIn Teams And LinkedIn Pages?

There’re numerous thanks to take edges from LinkedIn teams and Pages. Therefore currently let’s point out it.

LinkedIn teams permits you to:

  • Expand your reach.
  • Parse data.
  • Expand your connections.
  • Builds leadership.
  • Send direct messages among cluster members.

LinkedIn Pages:

  • Provides a professional bit for your whole on its own major platform.
  • Is LinkedIn’s great spot to highlights product or services ahead of millions of registered peoples that are relevant to your target peoples?
  • Allows you to share a post, updates, announcement etc. as well as made media (photos or videos) to your target market.
  • Let you to act relevant LinkedIn user’s interest towards your company product or services while not personal contact.
  • Can increase engagement among your target users or audiences via regular standing updates, posts, sharing, discussion, special announcement etc.
  1. What’s Your Social Media Strategy for Content Marketing?

Expected account this question ought to be like this, my social media strategy for content selling can includes social media and its different types of available resources to get leads and engagements for a particular target whole or its product or services.

And these are:

  • To find out target users with target keywords or phrases.
  • To find out the most applicable social media channels to travel ahead.
  • To join community sites with relevant class
  • To create a social media profile and business pages on prime social media networks.
  • To create relevant however original content for weblog posts, article publication or announcement.
  • To syndicate printed posts, articles, announcement or different relevant updates on social networking sites and social sharing sites etc.
  • To monitor its success with social media tools like Hoot suite, Analytics etc.
  1. Why Use # Tag?

(#) Tag is used to make any word or text as a keyword. It is used on Social media like Facebook, Twitter, and Google+.

  1. List of Social Media?

Top social media are; Facebook, Twitter, Tumblr, Google+, Instagram, Pinterest, Flickr etc.

  1. Give List Of Only Photo Sharing Social Media?

Top social media are; Instagram, Pinterest, Flickr etc.

  1. Which Social Media Support # Tag?

(#) tag supported by many social media like; Facebook, Google+, Twitter, LinkedIn etc.

  1. Pinterest Support # Tag?

Yes.

  1. How Do You Measure Social Media Success?

Use various tools to check the site optimization; the parameters to check the success of social media success are;

  • Rise in the number of followers
  • Increase in the number of leads
  • Number of Inbound links to your site through social sites
  • Number of bloggers comment, social shares and traffic generated
  • Increase in the total sales made online
  • Number of Posts published
  • Number of subscription
  1. Give Some Useful Idea To Increase Traffic On Your Blog?

Some tips are given below to increase traffic on your website or blog:

  • Share post on Facebook, Google+, Tumblr
  • Pin your post to Pinterest
  • Use Instagram to share the image or title of your blog post.
  • Target 9:00 pm to 11:00 pm traffic
  1. Give Tips To Promote Your Blog Or Content On Social 8 Media Sites?

You can promote your blog or content on the social media site using Co-Schedule;

  • Schedule your post, Social Sharing Schedule can double your traffic
  • Use a different title for the same blog and schedule the blog post
  • Schedule posting differs for different social sites, for example, you cannot promote the same post to Facebook twice in one day, So you can share your post on Twitter.
  1. What Time Is Better For getting Indian Traffic From Social Media?

In India generally, people use Facebook and other Social media between 9:00 pm to 11:00 pm, So this time is better for get high traffic on your website or blog.

  1. How to Get USA or UK Traffic on Indian Website?

Use Reddit for getting traffic from USA or UK

  1. What Time Is Better For Get USA Or UK Traffic From Social Media?

In USA or UK generally, people use Facebook and other Social media between 4:00 am to 6:00 am (According to India Time), so this time is better for get high traffic on your website or blog.

  1. How to Earn Money through Facebook?

There are lots of ways to earn money using Facebook; Sell Fan Page, Sell FB Group, Charge few $ per Post on your Facebook Fan Page etc.

Interview Questions & Answers on Twitter

  1. What is the definition of “Twitter impressions”?

Impressions represent the total number of times a tweet has appeared on any user feed across the Twitter platform.

  1. What is the definition of “Twitter engagement”?

Engagement is reflective of an actual action taken by a user on a tweet, such as a favorite, re-tweet, or reply.

  1. Are you finding that more people click un-shortened links, rather than shortened links, due to trust and transparency?

Trust & transparency depend more on the context given around the link, rather than the way the link is presented.

  1. How do you balance the popularity of short tweets with in-depth content like eBooks, reports, blogs, whitepapers, and so on?

For every tweet linked to an offer, send two short tweets focused on your audience & community engagement.

  1. What is an average to good expected engagement rate of tweets?

An engagement rate above 1%. You can find this in the blue bar graph at the right of your free Twitter Analytics.

  1. Why favorite a tweet? Isn’t that pretty much like saying, “I like you as a friend but you’re not worth rewetting”?

Favouring a tweet is like saying “okay” over text. It shows you acknowledged its existence while recognizing you have nothing else to add.

  1. Do you prefer to favourite a tweet to show customers you acknowledged their post, instead of responding?

All the time. Often, all customers are looking for on Twitter is your acknowledgment of their voice in a matter.

  1. Do you ever use the favourite button as a bookmark?

Using favourites as a bookmarking tool is a great way to store all the tweets you’re interested in referencing later.

  1. How do you get people to retweet you on Twitter?

Tweet content worth sharing! Data shows that, when appropriate, asking for an RT generates 4x more retweets.

Building & Reaching an Audience on Twitter

  1. How does one appeal to an audience that is not already interested?

Publish tweets about interests mutual to your business and your audiences such as world news, inspirational quotes, or industry data.

  1. People only see your tweets if they already follow you, right?

With a public account, your tweets can be seen by anyone. They’ll appear in the feeds of your followers, and may also appear as recommended content for others.

  1. When I tweet, do I address it to a specific person, or am I putting it out there to anyone who is paying attention?

If you’re trying to talk specifically to a user, including their handle at the beginning (e.g. @anum). Otherwise, tweet for all to see!

  1. How can you tell if people are interacting with your tweet?

If your tweet doesn’t receive a favourite, retweet, or reply (indicating interaction), you can look at your free Twitter Analytics to see the number of clicks it received.

Using #Hash tags on Twitter

  1. What are some of the most effective ways to use hash tags?

Hash tags are best used to expand the reach of your tweet. Here’s a simple guide on exactly how marketers can use the

  1. How much hash tagging is too much?

We’ve found that tweets with 1-2 hash tags generate more engagement than tweets with three or more.

  1. Which tool should we use to graph hash tag usage?

Plug your hashtag (or any search term) into Topsy to generate a free graph on its usage.

  1. How do you find the best hash tag?

Hashtags.org displays the most popular hash tags across various categories. It also allows you to search for the popularity of other hashtags.

  1. is it better to use a hash tag within the core sentence of the tweet or attached at the end of the tweet?

If the hashtag fits naturally within your copy, include it. Otherwise, place the hashtag at the end of the tweet.

  1. Should hash tags be included in user profiles?

Hash tags in a user profile can help your profile appear in the “People” tab in Twitter search results for the searched hash tag.

Using Visuals & Media on Twitter

  1. Should all my tweets have links or rich media?

Every tweet should have a clickable component that connects it to a larger message, whether that’s a hash tag, link, or rich media.

  1. How do you get your photos to appear in tweets?

When you go to compose a tweet, a little camera icon will appear. Click on it to attach a photo to your tweet.

  1. What’s the best practice for using Twitter to promote or distribute video content?

Use the same techniques used for sharing links: Provide context on what the video is and give a reason for users to click it.

  1. Is there a danger to using too much text in a picture?

A picture truly is worth a thousand words — let the visual speak for itself, and use your copy to add any needed commentary.

Timing Your Tweets on Twitter

  1. Is it possible to schedule tweets?

You can schedule tweets using a third-party service such as Hub Spot’s Social Inbox.

  1. How much time should I give between tweets?

Anything more than two tweets an hour results in a drop in click through rate per tweet. (More on this tweet pace here.)

  1. How often should I tweet without a link back to my site?

There isn’t a set number. Experiment with publishing tweets with and without links to discover what works best for your business.

  1. Should a series be published all in one day?

As long as the tweet series is connected through a hashtag identifying the series, you can release the tweets in any time frame.

  1. What is the best time to release a tweet?

Monday through Thursday between 1:00 p.m. and 3:00 p.m. ET. Find information on when to tweet here.

  1. What’s the optimal amount of tweets to send in a day? How much tweeting is too much?

Anything more than 14 tweets per day typically results in a decrease in engagement.

  1. How often can you re-tweet the same content before it starts getting ignored?

Tweets have fairly short lifespans, so don’t feel guilty for reposting the same tweets numerous times.

Using Twitter Advertising

  1. How can you create ads, save them, and tweet them at a later date and time?

When crafting an ad in the Twitter Ad interface, there will be a button to save for a later launch.

  1. What’s a Twitter card? How do you make one?

Twitter Cards allow you to attach photos, videos, or media to tweets that drive traffic to your website. Learn how to create them here.

  1. Where do leads from my Twitter Cards go?

Leads from Twitter Cards are stored in your Twitter Ads account (or synced automatically to your marketing automation tool, if you have one). You can access and export them at any time.

  1. What is the cost difference for a promoted tweet with a visual versus a text-only tweet?

While there is no built-in cost difference, some have found including visuals cut cost-per-engagement in half.

  1. How do you connect with users who have a private account?

You can request to follow them. Beyond that, you cannot force interaction with a user who has chosen to remain private.

  1. Is there a way for a Twitter user to know how many people have subscribed to phone text alerts?

No. SMS subscriptions are intended for users to receive text alerts for tweet types they choose. Another user cannot access this information.

  1. My boss doesn’t think Twitter is “serious” enough – any tips here?

This post covers four different ways you can convince your boss to invest in social media marketing.

  1. Does posting via a third party app get penalized by social media networks like Twitter?

No. In fact, Twitter owns third-party app TweetDeck, so it would hurt them as an overall business to implement such penalties.

  1. Is Twitter for Dummies available as an online download?

No, but you can order your own copy from here.

  1. Do you see any data around using emojis to help drive engagement?

BufferApp found that emoticons on Facebook increased social shares by 33%. There may be a similar result on Twitter, but no Twitter-specific data exists currently.

Google Analytics Interview Questions & Answers

  1. What is Google Analytics?

A free website analysis platform offered by Google that helps marketers track and report site movements.

  • Once you integrate its script to the website, you can track the performance of your website in different forms e.g. user’s engagement, conversions and visitor’s flow.
  • Google Analytics helps you analyse the information about the performance of your site and guide you in making decisions to improve the site traffic and revenue.
  • Know here the awesome things you can do with Google Analytics.
  1. What are the Google Analytics Goals?

Goals can be understood as the key site activities that you need to screen in Google Analytics. Such site activities are considered as Google Analytics Goals that marketers use to gauge which kind of campaign is working well with guests and which do not. Different Google Analytics Goals are-

  • Destination which is a specific location within your site.
  • Duration that helps you know how long your guest’s site visits last.
  • Page Visit tells you about the pages and visitors during a single visit.
  • Events let you know about the actions visitors take during a visit such as ad clicks or social media shares.
  1. What is meant by conversions and how will you track conversions through GA?

Again a very common question suggested by most of Google Analytics Questions & Answers Guides. A conversion occurs when your predefined Google Analytics goals are accomplished thereby generating revenues to the business.

  • It can also be understood as when a user takes any desired action on the site such as filling the form or signing up or purchasing a product etc.
  • Goals are used in Google Analytics to set the conversion tracking.
  1. What is meant by KPI in Analytics?

The full form of KPI is Key Performance Indicators. According to Google Analytics Questions and Answers Guide, KPI metrics helps marketers analyse their websites based on the different business objectives. Some of the notable examples of KPIs are-

  • Users
  • Sessions
  • Avg. Time
  • Bounce Rate
  • Conversion rate etc.
  1. What is a session?

Whenever a user visits a website, the session gets started. In Google Analytics, a session can last for 30 minutes even if you do not do any activity.

  • A new session starts in Google analytics if your source changes.
  • For instance, one session will start if you visit from organic results, but if you open same site from PPC then next session will get started.
  1. Which is more important – Bounce Rate or Exit Rate

Both are equally essential when measuring the site performance, however, their importance relies upon the quantity of components like a high leave rate of a contact page/thanks page or a channel’s end page.

  1. Would I be able to track my Google AdSense Campaigns with Google Analytics?

Indeed, Google Analytics measures the accomplishment of your Google AdSense Campaigns.

  • If you will likely make income through AdSense exercises, Google Analytics Questions and Answers 2017 Guide recommends using Google Analytics’ Pages report.
  • This will provide you a point-by-point report of which site page performed best in regards to making AdSense income.
  1. What is implied by Conversions and in what manner will you track conversions through GA?

In most of Google Analytics interview questions and answers, you will find this one. Conversions actually occur when any predefined targets get accomplished. You can track conversion by-

  • Building your tracking URL
  • Using your tracking URL
  • Defining your goal
  1. How can you track and enhance e-commerce sales via Google Analytics?

You can use Google Analytics’ Goal Funnel feature to examine the general achievement of your e-commerce activities. It can directly take you through individual Shopping Basket Exchanges and can help you track the sales conversions and other related goals.

  1. What is bench marking?

Bench marking metric encourages marketers to compare site’s performance to previous results and to your industry’s average. It is quite useful in offering valuable context to your business by giving you insights about the industry trends that help you compare your indicators to competitors.

  1. What is Funnel in Goals?

Funnel in Goals can be understood as the arrangement of pages, which are expected to be accessed to reach the destination page to finish the objective. For instance, funnel of an e-commerce site can be- Add to Cart => Sign in/Sing up => Add Address => Make Payment => Thank you Page.

  1. What is Acquisition report in Google Analytics?

This is one of the most important Google Analytics Questions & Answers that include knowledge about different online marketing tactics that are bringing the most visitors to your site.

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Acquisition report gives a window about the user Acquisition by channels, keywords, campaign, and source media. The Acquisition report updates you about the origin of your site visitors such as search engines, social networks or website referrals.

  1. What is Behaviour in Google Analytics?

Behavior reports help you know how visitors move through your website and how they interact with your content.

  • It helps you optimize your website performance and conversions as per the behavioral preferences of your site visitors.
  • This helps you assess the performance of your content and the actions visitors take on your website.

 

  1. What is Report in Google Analytics?

Report in Google Analytics is used to identify the landing pages that should be reworked or redesigned to be more viable and you need to go through the details of report in Google Analytics while preparing for Google Analytics Questions and Answers.

  1. How many types of custom Reports are there in Google Analytics?

There are 3 types of custom Reports in Google Analytics-

  • Explorer
  • Flat Table
  • Map Overlay
  1. What is Mapoverlay?

Mapoverlay includes a Map of the world of different regions and countries. To indicate the traffic and engagement volume, it displays relevant locations in darker colors.

  1. What is site search button?

This is one of the most important Google Analytics Questions and Answers for E-Commerce sites. With Site Search Button, you can know what the people are searching for when they come to your site

  1. Define Cohort in Google Analytics?

Cohort can be understood as a group of users who share the same content at same time. Cohort includes four sections-

  • Cohort type
  • Cohort size
  • Metric
  • Date range
  1. How can you identify the keywords that are sending paid traffic to your site?

By using Keyword Column in Google Analytics, you can see the traffic that is coming from organic and paid sources.

  1. How can you identify where your site visitors are clicking the most?

In-Page Analytics of Google Analytics tells you about where your site visitors are clicking the most.

  1. How can I track user engagement on websites that prefer using Flash or AJAX and are located on one HTML page?

To track user engagement on such websites, you can use Event Tracking or you can track interactions as Page views and set goals.

  1. What are the three elements of Event Tracking?

Three elements of event tracking are-

  • Categories
  • Actions
  • Labels
  1. How can you set up and install tracking for mobile apps?

Different steps to set up and installing tracking for mobile apps are-

  • Enable app install tracking in your account for android and iOS
  • Update your Analytics SDK for android and iOS
  • Set up Custom Campaigns.
  1. What is RPC in Google Analytics?

Full form of RPC is Revenue per Click, which is one of the most important metrics in Google Analytics for E-Commerce tracking and also amongst the most asked Google Analytics Questions and Answers.

  1. How can you identify the most popular pages of your site in Google Analytics?

You can find out top 10 trending content on your site by using Behavior Section in your Google Analytics.

  1. What is the difference between Clicks and Visits?

Again one of the important question, Google Analytics Questions and Answers. Clicks can be understood as action performed on a site or a particular product while the spending of time by users on a site is called visit.

  1. Name the different types of product linking in Google Analytics?

There are ten types of Product Linking in Google Analytics-

  • Ad words linking
  • Ad sense linking
  • Ad exchange linking
  • Big Query
  • DoubleClick Bid Manager (DBM)
  • DoubleClick Campaign Manager
  • DoubleClick Search
  • Google Play
  • Post backs
  • Search Console
  1. What is the formula of ROI?

This is again one of the most common questions of Google Analytics Questions and Answers Guides and you have to be aware of this one. ROI is actually Return on Investments and the formula to calculate this is- (Revenue – Cost) / Cost.

  1. What are the top channels Google Analytics uses to track your traffic sources?

Top Channels that Google Analytics uses to track traffic sources are-

  • Organic Search
  • Paid Search
  • Direct
  • Referral
  • Social
  • Others
  1. How can you create your goal in Google Analytics?

For creating your goal in Google Analytics, you need to follow below given four steps-

  1. Click “Admin” in the navigation bar
  2. Click “Goals” under View

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Steps to create goals in Google Analytics

  1. Click “+New Goal
  2. Create your goal by following the steps

Steps to create goals in Google Analytics

SEM (Search Engine Marketing) Google Ad words/ PPC Interview Questions & Answer

  1. Explain what is Google Ad Words?

Ad Words is a system that Google has created to accommodate in marketing product or services on Google search engine and its affiliated sites.  It appears as a text ad that is displayed when people search for keywords that are linked with your product, service or an offering.

  1. Explain how Ad words work?

Ad Words directly works under a bidding system and by bidding I mean the price of a particular add. More the price, higher the ranking of the AD. Also, these Ad Words work on ‘pay per click’ which means you only pay the amount you have quoted, only if somebody clicks on your add.

  1. Explain what is ad rank?

Ad rank basically determines the position of your ad on the Google page and it is determined by one’s bid for the keyword.

  1. Explain what is the quality score?

The quality score of Google ensures the viability of your ad to the user, primarily based on your ad’s CTR, i.e. the quality of your landing page and its keyword relevance. Better the quality score, you’ll be able to save money on your ads and also maintain a better ranking.

  1. What are Google ad extensions?

The Google Ad extensions are mentioned as following:

  • Site links
  • Call Extensions
  • Location Extensions
  • Social Annotations
  • Seller ratings
  • Mobile app extensions
  • Offer Ads
  • Communication Ad
  • Review extension
  • Image and drop down navigation Ad extension.
  1. What are the formulas for CTR (Click Through Rate)?

The formula to find CTR is as follows- (Total clicks / Total impressions) X 100.

  1. What is the difference between CPM, CPC, and CPV bidding?

CPM: Cost Per Thousand is the amount you pay per thousand impressions that you receive, the amount has no relation with ad clicks.

CPC: Cost Per Click is the amount that you agree with the advertiser to pay only for the clicks you receive on your landing page.

CPV: Cost Per View is when advertisers pay for each unique user view of an advertisement or website (usually used with pop-ups, pop-under, and interstitial ads). Cost per view on YouTube is more aligned with video marketing, where you pay Google for viewing your ad.  CPV may also mean cost per visitor where an advertiser pays you for driving each unique visitor to her site.

  1. Why do you think PPC is important in Digital Marketing?
  • PPC is important in digital marketing for the following reasons:
  • You can reach the right customer at the right time.
  • PPC shows results quickly as compared to organic campaigns.
  • PPC can be effective in advertising odd products which are difficult to find easily.
  1. Which setting cannot be changed after creating an ad words account?

Time zone and currency

  1. What is the difference between clicks and impression?

Every time a user views the ad, it is called an impression (whether a user clicks on the ad or not), whereas a click is considered when the user clicks on the ad.

  1. What is Ad rotation?

If you have multiple ads within an ad group your ad will rotate because no more than one add from your account can show at a time.

  1. What is Remarketing?

Remarketing helps you reach people who have visited your website or used your app

  1. How can you improve conversion Rate?

To target users to the campaign for boosting conversions, one has to create ads that match properly with keywords and create tightly themed ad groups.

  1. What do you know about Google Ad words?

It is based on the Pay per Click model and is the sole proven PPC ad system on the planet. It encourages business to create advertisements that will be shown on Google.

  1. Describe what is Pay per Click advertising or PPC?

Pay per Click otherwise called Cost per Click happens to be a technique used to guide traffic to sites. In this method, advertisers pay the publisher (website proprietor or a host of the site) when the advertisement is clicked. As such, it is the sum spent to get an ad, to be clicked.

Get to know about both PPC and Google Ad words in greater detail, with the help of Digital Marketing courses.

Enroll today for Digital Marketing Training Courses in Pune. If you want to make your bright career in digital marketing then Join “SIM- School of Internet Marketing” Gives You better Oppurnotity to get more knowledge.

General Digital Marketing Interview Questions and Answers

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