India’s Premium Digital Marketing Course in Pimple Saudagar to Advance Your Career!

In the first module, of course, we are providing the basic knowledge about digital marketing to all trainee and the difference which arrive between digital and traditional or conventional marketing. Nowadays, Digital marketing is important because 99 % of users are online; digital marketing is an effective way to reach them. Traditional marketing can no longer reach people quite like digital marketing.

• Introduction To Online Digital Marketing
• Importance Of Digital Marketing
• How does Internet Marketing work?
• Traditional Vs. Digital Marketing
• Significance Of Online Marketing In Real World
• Increasing Visibility
• Visitors’ Engagement
• Bringing Targeted Traffic
• Lead Generation
• Converting Leads
• Performance Evaluation

SEO is the major part of digital marketing, where you learn how to increase the visibility of your website and Business on search engines. Because the majority of users are more likely to click on one of the top 5 business or website on the results pages (i.e SERPS). To take advantage of this and gain visitors to your web site or customers to your online store, your website needs to appear in one of the top positions.

Google Search Console is a tool of Google and reporting. It offers data and configuration control for your website as well as a variety of visitor metrics. Search Console gives you direct insight from Google search engine as to how the search engine sees your website. Check your website for any found errors, see broken pages, check site indexing, etc.

• Adding site and verification
• Setting Geo-target location
• Search queries analysis
• Filtering search queries
• External Links report
• Crawls stats and Errors
• Sitemaps
• txt and Links Removal
• HTML Suggestions
• URL parameters (Dynamic Sites only)

Content marketing is also a very important part of digital marketing because Content is a King in Digital Marketing. Nowadays, 99% of consumers are going online to find product and service providers, and they pay attention to the content of the sites they find. There is a huge difference to a potential customer between a well-written or organized website that provides relevant information they are searching for and one that seems thrown together and contains sales peak and full of quality content. To optimize your website traffic, and in turn, your sales, it is essential to offer valuable, high-quality content written with SEO marketing considerations in mind.  The content has the power to increase your visibility online and drive targeted traffic or quality Traffic to your website.

• Introduction To Blogs
• Setting Up Your Own Blog
• The Importance Of SEO
• Content Curation & The Art Of Content Planning
• Creating A Compelling Personality For Your Content
• How To Monetize Your Blog

Local SEO is another important part of Digital Marketing. If you enter a query on a search engine, no matter what browser you use, you usually get results based on your location. These local search results are critical to getting found and allowing customers to review your business. Also known as Google Places, Google My Business makes it easier for customers to find information about your business online, including hours of operation, contact information and directions – all across multiple devices.

• Local Business Listing – Optimizing Your Local Search Listings To Bring New Customers Right To Your Business
• Creating Local Listing In Search Engine
• Google Places Setup (Including Images, Videos, Map Etc)
• Placing Web Site On First Page Of Google Search
• Lean To Make Free Online Business Profile Page
• How To Make Monthly Basis Search Engine Visibility Reports
• Verification Of Listing, Google Reviews

In this module, students will get the knowledge about the website, their planning, and development of the website on WordPress. Nowadays, each and everyone wants a website to have an online presence and do online marketing. These days when the world of marketing is rapidly getting wrap by digitizing, you are actually hitting your business. If you don’t have an online presence and the first step towards getting an online presence for a website.

Website Planning

In this module, trainees get to understand how they can increase the number of traffic on their own website and also increase the quality website. It is the entire set of techniques and strategies used to generate more visitors from search engines to your business or marketing website. Its promote websites by increasing their visibility in search engine results pages through the use of paid search, contextual advertising, and organic placement.

Online display advertising is an important part of search engine marketing. While traditional advertising may be struggling to prove effectiveness in the new century, online display advertising is helping revolutionize marketing. Display advertising provides many benefits that other marketing channels do not, such as faster brand building, effective targeting, and real-time conversion measuring.

• What is Display Advertising?
• How Display Ads Works
• Benefits of Display Advertising
• Display Advertising
• Banners Ads
• Display Keywords
• Topics
• Placement
• Demographics
• Interest and Remarketing
• Display Network Filtrations
• Display Exclusions
• Display Options
• Below the Fold?

Mobile Marketing is also a part of digital marketing, which is increasing day by day with the use of mobile. It provides when a user is using smartphones with personalized, time- and location-sensitive information so that they can get what they need exactly when they are looking for it. I would tell you that mobile is the future of marketing, but really the era of mobile has already arrived.

• Introduction to Mobile Marketing
• Importance of mobile-friendly website and content
• Overview of AMP (Accelerated Mobile Page) and its importance
• Usage of Mobile App in the marketing mix
  • Push notifications
  • In-app notifications
• App building and monetization
• Listing on app stores
• App Store Optimization
• Mobile advertising practices for email
• A mobile marketing campaign on other’s app

A video is a versatile and engaging content format that not only gives us a visualization of what is going on; it’s also easy to share across multiple platforms. Nowadays, It is the second most trafficked website after Google. In this module, we cover about the YouTube channel and how can we promote our business through videos and youtube.

• Importance of Video Marketing
• Create a Video Campaign
• Location Targeting
• Bidding Strategies
• Creating Targeting Groups
• Targeting Options in Video Ads
• Types of Ad Formats
• Measuring the Results of Campaign

In this module, you will learn to increase the number of leads through marketing on the search engine for an existing customer. It is a marketing option that allows you to deliver targeted ads to people who visited your website and didn’t convert. Not everyone who comes to your website is ready to convert today, so remarketing is a good tactic to stay on the top of search engine which is used for potential customers while they make up their minds.

• What Is Remarketing?
• Benefits Of Remarketing Strategy
• Manual Remarketing Vs Dynamic Remarketing
• How to Build a Remarketing List?
• Step By Step Remarketing Campaign
• Result Analysis Of a Remarketing Campaign

This module is an important part of Google Ads or Search Engine Marketing. Conversion tracking for your ads is important because it tells you whether your ad campaigns are paying off or they’re wasting your advertising budget.

• What Is Conversion?
• Importance Of Conversion Tracking?
• Implementation Of Conversion Tracking
• Result Analysis In Conversion Tracking

Our well-designed direction module will furnish the candidates with whole abilities to utilize social media techniques to increase the traffic on websites. We present you the practical standpoint for every one of the crucial concepts you study. We show you methods to make use of Twitter, Facebook, LinkedIn, and other social channels, to increase traffic and branding of your business. The learning is headquartered ongoing social media trends. We will likewise inform you about various social media tools to implement as a way to provide the best results in getting more site visitors and thus aid grow your credibility and brand in the market.

Social Media Optimization

In this module, you’ll have a plan of the right way to run Facebook and Instagram ads in mild of your goals. You can have a constitution to assemble your advertisement strategy on and a more efficient way to handle Facebook and Instagram advertising. Facebook and Instagram advertising is a module for the contributors who are presently going with ” Boost Post ” or facebook ads Manager pretty much, and who have got to enhance their aptitudes to a trained degree.

• What is Facebook / Instagram Advertising
• Types of promotions
• Audience Targeting
• Advanced Audience Targeting
• Bidding strategies
• Ad Format
• Ad Dimensions and Rules
• Remarketing Strategy
• Conversion Tracking

This module offers training on probably the most educated methods to utilize Twitter for your business. Basic ideas – from setting-up optimally, creating a Twitter trade existence, to evolved marketing strategies and techniques. The Twitter training additionally covers realistic implementation that’s foremost to companies.

• What is Twitter advertising?
• Types of promotions
• Audience Targeting
• Advanced Audience Targeting
• Bidding strategies
• Ad Format
• Ad Dimensions and Rules
• Remarketing Strategy
• Conversion Tracking

The target of this module is to provide the entire advantage and tactics you require to emerge as evidently as an advanced user, boost your business, product, and services LinkedIn advertising activity and increment your manufacturer your brand engagement.

• What is LinkedIn advertising?
• Types of promotions
• Audience Targeting
• Advanced Audience Targeting
• Bidding strategies
• Ad Format
• Ad Dimensions and Rules
• Remarketing Strategy
• Conversion Tracking

In this module, will train you about the basic codes of HTML that are principal for designing a site from search engine optimization perspectives. You will also be taught as easy methods to design a template based site taking into issues about the entire parameters of search engine optimization.

In this module, we can let you learn about Google Analytics. Google Analytics will show the entire data concerning your website as it’ll analyze the user behavior, bounce rate, real-time views and so etc. This module will permit you to analyze your website statics and thus that you would be able to improve your website by tracking the statics.

• What is Analytics?
• Importance of Analytics for Business
• Popular Analytics Software’s
• Key Performance Metrics [KPI] in Analytics
• Introduction to Google Analytics
• Installing Analytics code in the site
• Analytics account structure
• Interface tour of Google Analytics
• General Tools in Analytics Real-time Reports
• Settings in Analytics

Each business in these days is focussing on WordPress blogging as it is come to be a crucial a part of digital marketing. It’s by way of WordPress that we are able to submit quality content material to our blog section. We will be teaching you as how one can set up WordPress, publishing content and images, using search engine optimization tools in WordPress, easy methods to make a good blog on WordPress platform and so forth.

It is quite necessary for any business person to keep his/her online business reputation. You must go through as how audiences react, rate or review about your product or offerings online and if observed any bad or negative review/ comment then how you can eradicate them. You also Get to know which tools to use for Online Reputation Management and brand monitoring.

• What is ORM?
• Why we need ORM
• Examples of ORM
• Generate a ORM Report
• Areas to analyze in ORM Search Engine Results
• What we need to do in ORM
• Monitor Search Results
• Monitor Complaint sites
• Reviews Monitor Sites and blogs
• Monitor Social Media
• Case Study
• Tools for Managing Reputation

This module specializes in developed advertising and marketing methodologies making use of E-mails, tricks, and tips in developing with effective commercials for services or products merchandising, to ask for business, request revenue/sales, meant to build loyalty, believe and create brand awareness. E-mail marketing is a standout amongst essentially the most mighty and personalized ways of earning the purchasers trust.

• What is Email Marketing?
• Importance of Email Marketing
• Popular Email Marketing Software’s
• Email Marketing Goals
• Introduction to Mail Chimp
• Mail Chimp pricing structure
• Account setup and settings
• Email marketing strategy
• Creating a subscriber list
• Integration of forms in site
• Import subscribers in the list
• Types of email marketing campaigns
• Creating an email campaign
• What is a newsletter?
• Design a Newsletter

In this module, you Study the excellent method to generate a regular flow of revenue from your website utilizing Google AdSense, the show networking gadget from Google. Our experts coach the nice technique to get up and connect with AdSense and show categorized ads that “make sense” in your site. Get to understand how to set up an account, regionally based obstacles on ad content material, zonal and generate income from advertisements, and make use of verified placement.

• Basics of Google Adsense
• Adsense code installation
• Different types of Ads
• Increasing your profitability through Adsense

The module will cover the fundamentals of Affiliate marketing and will dig profound into the marketing dynamics in terms of affiliate—publisher site, and the vendor—advertiser site. You will be taken through the advantages of Affiliate marketing and how it functions in reality. The module will empower you to begin your own affiliate venture or will furnish you with the information and skills needed to counsel other affiliate investors. This will likewise help you easily incorporate affiliate advertising to your digital marketing blend.

• What is Affiliate Marketing, Apply for Affiliate Marketing network
• How Affiliate marketing works, Understanding the dashboard
• How to Find Affiliate Niche, Promoting the Affiliate products
• Top Affiliate Marketing networks, Methods of Promotions
• Affiliate marketing networks, Reports and ROI
• Affiliate marketing payment models Best resources for affiliate marketing

Gain knowledge of on this module as for how one can make effective proposals on your customer and how you can put up to specific freelance portals. Be trained as the way you relatively can win a project on high freelance portals.

 How to work on live projects?

This is one more most important module of digital marketing. In this module, we will teach about how you can generate leads and conversions to your small business and thus can improve your business online.

• Understanding lead generation business
• Why lead generation is important?
• Understanding landing page
• Understanding thank you page
• Landing page vs. website
• Best practices to create a Landing page
• Best practices to create thank you page
• What is A/B Testing?
• How to do A/B testing?
• Converting leads into a sale
• Understanding lead funnel

This one is a progress Hacking Overview module that covers more than a few elements like customer fundamentals of growth hacking, client lifestyles cycle, growth hacker’s position and so on. Together with critical case studies.

• Growth Hacking Basics
• Role of Growth Hacker
• Customer Life Cycle
• What is conversion optimization techniques
• Growth hacking case studies

Social media automation program and apps. The simplest manner to automate social media is via the usage of automation program software and apps:

• What Is Social Media Automation?
• Social Media Automation/ Management Tool

•     1.  Buffer
•     2.  Hootsuite
•     3.  Postron

• Setup Connection With Facebook, Twitter, Linkedin, Instagram etc.
• Post Scheduling In Tools
• Add/ Remove Profiles In Tools
• Performance Analysis

Learn how to craet channel and rank your videos on YouTube channel as well as how to monitize your ads on youtube videos.

YouTube SEO 

• How to create YouTube channel
• Youtube Keyword Research
• Publish a High Retention Video
• YouTube ranking factors
• YouTube Video Optimization
• Promote Your Video
• Use of playlists

YouTube AdSense

• Basics of YouTube AdSense
• How to create Creator Studio in YouTube & Verify Your Channel
• Increase Your Profitability Through YouTube Channel
• Linking Google AdSense & YouTube AdSense
• Different Types of Ads

The basic video making and editing course are designed in a way that a beginner can easily grab the usage of tools from scratch.

What is Video Editing

Video Editing is the Process of manipulating and rearranging video shots to create new work. Editing is usually considered to be a part of the post-production Process.

Course Description

Our Video Editing Course will take you to the art of video post-production in this course you’ll learn the art and craft of editing videos from the start to bottom that prepares students to edit video footages that may be used for commercials, documentaries, Especially Youtubers.

Learning Outcome :

On successful completion of the Video Editing Training program, You will be certified from the Institute.

Students will have Technical & Creative Knowledge.

Overall, You will master a new skill set.

What’s the focus of this course? Mobile Marketing is a vital marketing strategy, representing the future of marketing. Mobile Marketing is marketing on or with the mobile device, providing customers with time- and location sensitive, personalized information that promotes goods, services, and ideas.

• What is SMS Marketing?
• Why SMS Marketing Effective?
• How does SMS marketing work?
• Difference between promotional campaigns or transactional messages?
• What is SMS marketing used for?
• Who can benefit from using SMS marketing?
• Best Sites For Bulk SMS Marketing