Best SEM (PPC) Training Classes in Pune

Search engine advertising (SEM) is a form of web advertising that includes the advertising of websites by way of increasing their visibility in search engine result pages (SERPs) broadly speaking through paid advertising and marketing. As the number of websites at the Web multiplied inside the mid-to-overdue 1990s, SERPS started out performing to assist humans to discover statistics quickly.

What Is PPC, Google Ads, SEM?

Search engines advanced business models to finance their offerings, consisting of pay per click programs by way of Open Text in 1996 and then Goto.Com in 1998. Goto.Com later changed its call to Overture in 2001, become bought through Yahoo! In 2003, and now offers paid search opportunities for advertisers via Yahoo! Search Marketing. Google also started out to provide classified ads on seeking effects pages in 2000 through the Google Ad Words software. In 2007, Pay per click programs has proved to be best moneymakers for SERPS. In a market place ruled by way of Google, in 2009 Yahoo! Pay per click (PPC), is called cost per click on (CPC), is a web advertising and marketing version used to direct traffic to websites, wherein an advertiser will pay a publisher (typically a website owner or a network of websites) when the ad is clicked. Pay Per click on is normally related to first-tier SERPS (including Google Ad Words
and Microsoft Bing Ads). With search engines, advertisers usually bid on key-word terms applicable to their target marketplace. In contrast, content material sites usually fee a fixed pay per click as opposed to using a bidding device. PPC display commercials, also referred to as banner; advertisements are shown on websites with related content material that have agreed to show advertisements and are typically now not pay per click advertising.

Social networks which include Facebook and Twitter have also adopted Pay Per click as one in every of their advertising models. However, websites can provide PPC ads. Websites that utilize PPC ads will display an advertisement when a keyword question fits an advertiser's keyword list that has been delivered in special ad agencies, or whilst a content material website online displays applicable content material. There are numerous sites that claim to be the first PPC model at the web, with many acting
inside the mid 1990's. Google started search engine advertising and marketing in December 1999. It becomes no longer until October 2000 that the Ad Words device became introduced, allowing advertisers to create textual content ads for placement at the Google search engine. However, PPC changed into best brought in 2002; until then, classified ads were charged at cost per thousand impressions or Cost per impression (CPM).

Why Do We need To Learn SEM / PPC in Digital Marketing Techniques?

Organic search outcomes are one of the maximum dependable resources for achieving a long-time period online advertising motive, but because of the fact that it takes an extended time to give outcomes. PPC is so often preferred over it to make certain the incoming of quicker effects.
By making an investment in PPC marketing, you can maximize your online income without difficulty. There are a lot of things at the back of the efficiency of a PPC Campaign.
If you get a chance to recognize those elements by being more focused on them, you will be happy to observe the conversions and traffic that you’ll get.
In a nutshell, PPC offers you a large number of visitors for a predictable amount of money in less time.

Search Engine Marketing (PPC) Syllabus Includes:

  • Google Ads (PPC)
  • Ad-Words Account Setup, Creating Ad-Words Account, Ad-Words Dash Board, Billing in Ad-Words, Bidding Strategies, CPC, ECPM, and Cost per Lead CPA.
  • Ad Server Display
  • Ad-networks, Publishers, Advertisers, Ad Inventory.
  • Video Ads
  • Video Discovery Ads, Bumper Ads – 6 Sec Ads.
  • Creating your first campaign
  • Creating First Campaign, Understanding the purpose of Campaign, Account Limits in Ad-Words, Location and Language Settings, Networks and Devices, Bidding and Budget, Schedule: Start date, end date, and scheduling, Ad delivery: Ad rotation, frequency capping.
  • AdGroups & Keywords
  • Demographic bidding (Display Only), Ad groups and Keywords,
  • Keywords Targeting, Quality Score and Its Importance, Keyword Types (Broad, Phrase, Exact and Negative), Placement Targeting, Topics & Interest based Targeting.
  • Bidding Strategies
  • Cost per Click (CPC) strategy, Cost per Mile/thousand Impressions (CPM) Strategy, Cost per Acquisitions (CPA) Strategy, Cost per View (CPV) Strategy, Return on Ads Spend (ROAS) Strategy, Target Outranking Share Strategy, Target Search Page Location Strategy, Enhanced cost-per-click (ECPC) Strategy.
  • Ads Format and Types
  • Text Ads, Responsive Image Ads, Video Ads (Skippable & Non-Skippable), Dynamic Search Ads, Dynamic Ads, Gmail Ads, Lightbox Ads, General Purpose Ads.
  • Other Targeting Methods
  • Remarketing, Affinity Audience Targeting, In-market Audience Targeting, Gmail Users Targeting, Location Based Targeting, Contextual Targeting.
  • Conversions
  • Conversion Tracking Code, A/B Testing, First Click Attribution Model, Last Click Attribution Model, Time Decay Attribution Model, Linear Attribution Model, Position Based Attribution Model.
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