Why Do We need To Learn SEM / PPC in Digital Marketing Techniques?
Organic search outcomes are one of the maximum dependable resources for achieving a long-time period online advertising motive, but because of the fact that it takes an extended time to give outcomes. PPC is so often preferred over it to make certain the incoming of quicker effects.
By making an investment in PPC marketing, you can maximize your online income without difficulty. There are a lot of things at the back of the efficiency of a PPC Campaign.
If you get a chance to recognize those elements by being more focused on them, you will be happy to observe the conversions and traffic that you’ll get.
In a nutshell, PPC offers you a large number of visitors for a predictable amount of money in less time.
Search Engine Marketing (PPC) Syllabus Includes:
- Google Ads (PPC)
- Ad-Words Account Setup, Creating Ad-Words Account, Ad-Words Dash Board, Billing in Ad-Words, Bidding Strategies, CPC, ECPM, and Cost per Lead CPA.
- Ad Server Display
- Ad-networks, Publishers, Advertisers, Ad Inventory.
- Video Ads
- Video Discovery Ads, Bumper Ads – 6 Sec Ads.
- Creating your first campaign
- Creating First Campaign, Understanding the purpose of Campaign, Account Limits in Ad-Words, Location and Language Settings, Networks and Devices, Bidding and Budget, Schedule: Start date, end date, and scheduling, Ad delivery: Ad rotation, frequency capping.
- AdGroups & Keywords
- Demographic bidding (Display Only), Ad groups and Keywords,
- Keywords Targeting, Quality Score and Its Importance, Keyword Types (Broad, Phrase, Exact and Negative), Placement Targeting, Topics & Interest based Targeting.
- Bidding Strategies
- Cost per Click (CPC) strategy, Cost per Mile/thousand Impressions (CPM) Strategy, Cost per Acquisitions (CPA) Strategy, Cost per View (CPV) Strategy, Return on Ads Spend (ROAS) Strategy, Target Outranking Share Strategy, Target Search Page Location Strategy, Enhanced cost-per-click (ECPC) Strategy.
- Ads Format and Types
- Text Ads, Responsive Image Ads, Video Ads (Skippable & Non-Skippable), Dynamic Search Ads, Dynamic Ads, Gmail Ads, Lightbox Ads, General Purpose Ads.
- Other Targeting Methods
- Remarketing, Affinity Audience Targeting, In-market Audience Targeting, Gmail Users Targeting, Location Based Targeting, Contextual Targeting.
- Conversion Tracking Code, A/B Testing, First Click Attribution Model, Last Click Attribution Model, Time Decay Attribution Model, Linear Attribution Model, Position Based Attribution Model.
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