Web analytics is the size, collection, assessment, and reporting of web data for functions of your website in which we knows about how much your website is used. However, Web analytics is not only a system for measuring website visitors. But, it can used as a tool for business and understand marketplace strategies, to evaluate and enhance the effectiveness of a website. It allows one estimate to provide how adjustments traffic to a website after the discharge of the latest advertising marketing campaign. Web analytics provides records about the traffic to the website and the sort of web page views. It allows calculating site visitors and awareness of brand which might be useful for marketplace studies.