Google Analytics provides information on how website users interact with your site. It is the size, collection, assessment, and reporting of web data for functions of your website in which we know about how much your website is used. However, google analytics is not only a system for measuring website visitors. But, it can be used as a tool for business and understand marketplace strategies, to evaluate and enhance the effectiveness of a website. It allows one estimate to provide how traffic comes to a website after the launch of the latest marketing campaign. Web analytics provides records about the traffic to the website and the sort of web page views. It allows calculating site visitors and awareness of brand which might be useful for marketplace studies.
Google Analytics features consist of
Data visualization equipment which includes a dashboard, result of different types of charts, which show adjustments in facts over the years.
Segmentation for analysis of subsets, along with conversions.
Email-based sharing result.
Integration with different Google products, along with Google Ads, Public Data Explorer, and Website Optimizer.
Google Analytics is geared toward small and medium-sized retail websites. The provider has barriers that make it less appropriate to extra complicated websites and large companies.
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