Search engine optimization (SEO) is the process of affecting the web visibility of a website or a web page in a SERP(search engine result page) unpaid effects—often called "natural", or "organic" results. In preferred, the sooner (or better ranked on the search results page), and greater frequently a website seems within the search product listing, the greater visitors it will get hold of from the search engine's users; those visitors can then be converted into clients. Why website owners go for search engine optimization (SEO)? Let's believe you're trying to find a keyword in Google, and you get numerous website and web pages inside the rating. The next what you will do is click on at the website which comes in the second, third, or pinnacle five positions. So let's imagine if there are a hundred individuals who are searching for the exact keyword in Google, the website that's coming inside the top position gets so much leads. This is the development of doing search engine optimization. Search engine optimization rankings are not constant. It keeps on changing.