Online Live Practical Digital Marketing Course

✅ 100% Practical Training Program
✅ Become a Successful Digital Marketer
✅ Learn How to Get Online Leads
✅ Learn How to Attract Customers
Online Live & Interactive Practical

Learn Online Digital Marketing & Sky Rocket Your Career And Business

Who All Can Pursue This Online Digital Marketing Course?

Our Online Training Program is Designed to Give Practical Knowledge of Digital Marketing to Different Backgrounds.
online digital marketing

Business Owners

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Job Seeker

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Professional

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Students

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Entrepreneur

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freelancers

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Startups

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Bloggers

Why Choose SIM for Online Digital Marketing Course Training?

No Technical Knowledge Required. Online Training With 80% Practicals

Our Happy Students videos 4.9/5 Ratings Given by Trainees

SIM- School Of Internet Marketing the best for online digital marketing courses, We have till date trained over 3900+ candidates in Digital Marketing. We are so glad and happy to inform you all that they are currently working in some of the top leading companies worldwide.

What do You learn In Online Digital Marketing Training?

The Only Online Training Program Where You Get Knowledge of All The 30 Course Modules.

1. Digital Marketing Overview

In the First Module, we will be teaching you about the basics of Internet Marketing/ Digital Marketing including with what is digital marketing, career, and scope in digital advertising and marketing, extraordinary ways of online marketing and many others. This module will create the base and you will be equipped to lay the groundwork for the digital marketing course.

 

  • What is Marketing?
  • How we do Marketing?
  • What is Digital Marketing?
  • Digital Marketing Platforms and Strategies
  • Digital Marketing vs Traditional Marketing
  • Defining Marketing Goals
  • Latest Digital advertising trends
  • Case studies of Digital Campaigns.

2. Search Engine Optimization

This module covers the search engine and it’s basically a major and important part of digital marketing or online marketing. Before moving forward, we have got to fully grasp all fundamentals of the search engine like, how the search engine works to be able to keep internet rank in SERP (search engine results page). What are the prerequisites before the begin of any digital marketing business? What are instructions to maintain the same?
Henceforth, we at School Of Internet Marketing has designed this module to fully grasp all basics of the search engine.

 

Introduction to Search Engines

  • How does Search Engine work?
  • Components of Search Engine
    • Google Algorithm
    • PANDA
    • Penguin
    • Humming Bird
    • Pigeon
  • Latest updates in Google

Keyword Research and Competition

  • Introduction to keyword research.
  • Types of key phrases.
  • Keyword Studies Methodology.
  • Business Analysis & Categorization
  • Google Keyword Planner.
  • Market Research & Analysis.
  • New Keyword Ideas.
  • Competition Analysis.
  • Finalizing the Keyword List.

On-Page Optimization

  • Introduction to On page
  • What is Webmaster Tools
  • Verification Process in GWMT
  • Selecting Target Location
  • On-page Analysis Methodology
  • Fundamental On-page Factors
  • Website Speed
  • Domain call in SEO
  • URL Optimization
  • Title Tag Optimization
  • Meta Tags Optimization

Off-Page Optimization

  • What is Link Building
  • Types of Linking Methods
  • DoFollow Vs. NoFollow
  • Link Building Guidelines
  • Linking Building Methodology
  • Links Analysis Tools
  • Directory Submissions
  • Local Business Directories
  • Social Bookmarking
  • Using Classifieds for Inbound Traffic
  • Question and Answer
  • Blogging & Commenting
  • Guest Blogging
  • Press Releases
  • Link Building Resources

3. Google Webmaster Tool

It’s one of the most important modules of digital marketing, as this module will assist you to know the major instruments that you require to implement in your digital marketing campaign. So in this module, we help you to learn about all insights and will figure out in SEO point of view like an internal and external link, sitemap update, robots.txt file creation, Search traffic, Google index, Crawl, Security issues etc.

 

Search Appearance

  • Structure Data
  • Rich Card
  • Data Highlighter
  • HTML Improvements
  • Accelerated Mobile Pages
  • Google Index
  • Crawl Status
  • Security Issues

 

Search Traffic

  • Search Analytics
  • Links to Your Site
  • Internal Links
  • Manual Actions
  • International Targeting

4. Content Marketing

As Content is known as the King of Digital Marketing. In this module, we touch areas reminiscent of content marketing, content marketing process, planning and so on. Trainees achieve knowledge of the unique roles that content optimization plays in the digital world. The module designed with the aid of our gurus supports to increase expertise and comprehension among the many trainees to streamline the content of the web page into the highlight of the internet. Furthermore, the best case studies will take you throughout the most aspects of a successful content marketing approach. You’ll be able to additionally pay attention to the excellent technique to create, circulate and manage content.

 

Content Marketing

 

  • What is Content Marketing
  • Introduction to Content Marketing
  • An objective to Content Marketing
  • Content marketing, 7 steps strategy building process
  • 18 types of content
  • How to write great compelling content
  • Keyword research for content ideas
  • Optimizing content for search engines
  • How to market your content
  • How to increase opt-in mail list with content marketing
  • The case study on content marketing

5. Local SEO

Local SEO is another important module that we cover in the complete digital marketing course. In this module, you’ll be able to know, how one can target the local audiences and how you can acquire rank in Google Maps.

 

  • What is Local SEO
  • Importance of Local SEO
  • Submission to Google My Business
  • Completing the Profile
  • Local SEO Ranking Signals
  • Local SEO Negative Signals
  • Citations and Local
  • Submissions

6. Website Planing & Creation

In this module, trainees get to learn how you can plan and design a website, which involves determining a target audience, how to set website targets and accommodating these with client and industry objectives, building up a manufacturer and a tone of voice, and coming up with a page architecture. Via the end of this module, students can be competent to devise and design a site. So when they’re about to the coding phase, they have a clear inspiration of the end product. This module does not focus on the coding phase—it concentrates on the relaxation of the elements of website development.

 

Website Planning

  • Understanding Internet
  • Difference Between Web and Internet
  • Understanding Websites
  • Understanding domain name and domain extensions
  • What are the web server and web hosting
  • Different types of web servers
  • Different types of websites
  • Based on functionality
  • Based on purpose

Planning and Creating Website

  • Booking a domain name and web hosting
  • Adding domain name to a web server
  • Adding webpage & content
  • Adding Plugins

7. SEM- Search Engine Marketing

As a part of this, trainees get to learn best practices and new ideas to increase efficiency on the (SERP) Search Engine Result Page, and pay-per-click on advertising. Synchronize your digital marketing approach to SEM methods to acquire business objectives by means of both organic and paid web page optimization. Here we will be able to quilt the basics of planning PPC Campaigns, keyword targeting, and geo-targeting to get the highest out of your paid search engine marketing.

 

  • Introduction to Paid marketing.
  • Google account setup.
  • Interface tour and billing setting
  • Account structure
  • Campaign setting
  • Ad group setup
  • Keyword match setup
  • Keyword research tools
  • Understanding Ad Auction
  • What is Quality Score
  • Types of CPC’s
  • Bidding Strategies
  • As Formats
  • Ad Guidelines
  • Ad Extensions

8. Online Display Advertising

In this module, you are going to have an affordable comprehension of the right way to create an online banner and display marketing campaign. You’re going to get to grasp how the online marketing functions for services of each single interested events. Being a publisher (i.e. A web page proprietor), you are going to comprehend the way to monetize and optimize your earnings via your webpage. This module will furnish you with a distinctive working out on the various digital display marketing administration that involves search, display, e-mail, affiliate, social and mobile app. We provide you with quality practices to devise a display advertising campaign utilizing display ads or adverts.

 

  • What is Display Advertising?
  • How Display Ads Works
  • Benefits of Display Advertising
  • Display Advertising
  • Banners Ads
  • Display Keywords
  • Topics
  • Placement
  • Demographics
  • Interest and Remarketing
  • Display Network Filtrations
  • Display Exclusions
  • Display Options
  • Below the Fold?
  • How to Measure Display Advertising?

9. Mobile Marketing

This module is designed so you can utilize mobile as a platform to lengthen and achieve your enterprise goals. As today, the world is more and more shifting towards mobile and lots of people are accessing websites through their mobiles only. So, in this chapter, we will tell you how you create mobile responsive websites and how to promote them online.

 

  • Basics of Mobile Marketing
  • Understanding Mobile Devices
  • Impact of Mobile Marketing in Social Media
  • Mobile Marketing Analytics
  • Mobile Apps Engagement
  • Growth in Mobile Industry
  • Promoting Site in Mobile Apps
  • Benefits of Mobile Marketing
  • Targeting Options in Mobile Apps
  • Mobile Marketing Goals
  • Mobile Ad Formats
  • Reporting in Mobile Ads

10. Video Marketing

Today, many users want to see videos instead of reading the entire content. And for this, your business will have to have videos that attract your target customers. In this module, we will teach you about YouTube, Dailymotion, Metacafe and so on. And how to increase Subscribers, likes, views, to your video. We also teach you, how to create paid video advertising.

 

  • Importance of Video Marketing
  • Create a Video Campaign
  • Location Targeting
  • Bidding Strategies
  • Creating Targeting Groups
  • Targeting Options in Video Ads
  • Types of Ad Formats
  • Measuring the Results of Campaign

11. Remarketing

In Remarketing and Conversion, you’re concentrating on viewers time and again to your products and services is effecting on advertising and marketing technique today. By this way, we completely notice our certain audiences for conversions and leads. In this module, you learn how to create a powerful remarketing strategy and the way to successfully implement it.

 

Remarketing

  • What Is Remarketing?
  • Benefits Of Remarketing Strategy
  • Manual Remarketing Vs Dynamic Remarketing
  • How to Build Remarketing List?
  • Step By Step Remarketing Campaign
  • Result Analysis Of Remarketing Campaign

12. Conversion Tracking

In this module, we’re covering as how can calculate conversions on your total investments. How you can install conversion tracking instruments and the best way to safely measure that how your advertising efforts and investment deliver results. Conversions and leads. It will let you know that what you are promoting is in profit or going in loss.

 

Conversion

  • What Is Conversion?
  • Importance Of Conversion Tracking?
  • Implementation Of Conversion Tracking
  • Result Analysis In Conversion Tracking

13. Social Media Optimization

Our well-designed direction module will furnish the candidates with whole abilities to utilize social media techniques to increase the traffic on websites. We present you a practical standpoint for every one of the crucial concepts you study. We show you methods to make use of Twitter, Facebook, LinkedIn, and other social channels, to increase traffic and branding of your business. The learning is headquartered ongoing social media trends. We will inform you about various social media tools to implement as a way to provide the best results in getting more site visitors and thus aid grow your credibility and brand in the market.

 

Social Media Optimization

  • What is Social Media?
  • SMM Vs. SMO
  • Benefits of using SMM
  • Social Media Statistics
  • Why use Social Media Marketing
  • Social Media Strategy Dimensions in Posts
  • Impact of Social Media on SEO

LinkedIn

  • What is LinkedIn?
  • Benefits of LinkedIn Network
  • Create a LinkedIn profile
  • Optimizing the profile
  • Skills and Endorsements
  • Recommendations in LinkedIn
  • Creating new connections
  • Posting content in the profile
  • LinkedIn Groups
  • Finding Jobs in LinkedIn
  • Customization of page
  • Posting in LinkedIn Page

Google Plus

  • Benefits of Google+ in SEO
  • Creating Profile
  • Managing Connections
  • Creating Google+ Page
  • Types of Pages
  • Content Strategy and Statistics
  • Posting on Google+
  • Increasing the Reach and
  • Followers
  • Linking Google+ with Site
  • Google+ Badge Integration
  • Google+ Groups

Twitter

  • What is Twitter?
  • Benefits of Twitter
  • How brands use Twitter
  • Profile creation and management
  • Customizing the profile
  • Types of Tweets and Statistics
  • Content strategy for Twitter
  • Post your First Tweet
  • Analysis of Big Brands
  • Twitter Contests
  • What is Hashtag?
  • #Hashtags and its uses.
  • Tools for Twitter marketing
  • Twitter Analytics

Pinterest

  • What is Pinterest?
  • How brands use Pinterest
  • Creating a Pinterest Account
  • Customizing the Profile
  • Pinterest Strategy
  • Boards in Pinterest
  • Pins and Links
  • Generating Engagements
  • Using Info Graphics
  • Integrating Pinterest in Site
  • Engagement Metrics for Pins
  • Pinterest Analytics

Facebook

  • Facebook account setup
  • Personal account properties
  • Facebook marketing strategy
  • Competition analysis
  • Facebook business page setup
  • Types of Business pages
  • Cover photo designing
  • Increase the Likes to page
  • Page management options
  • Types of Posts and Statistics
  • Dimension in Post
  • Creative Posts Strategy
  • User engagement metrics
  • Facebook Apps creation
  • Integration FB in Site

Instagram

  • What is Instagram
  • Instagram statistics
  • How Brands use Instagram
  • Creating an Instagram Account
  • Tour of Instagram App
  • Content strategy and Tips
  • Picture Dimensions
  • Filters in Instagram
  • Using Hashtags
  • Popular Brands on Instagram
  • Advertising options in Instagram

14. Facebook & Instagram Marketing

In this module, you’ll have a plan of the right way to run Facebook and Instagram ads in mild of your goals. You can have a constitution to assemble your advertisement strategy on and a more efficient way to handle Facebook and Instagram advertising. Facebook and Instagram advertising is a module for the contributors who are presently going with ” Boost Post ” or facebook ads Manager pretty much, and who have got to enhance their aptitudes to a trained degree.

 

 

  • What is Facebook / Instagram Advertising
  • Types of promotions
  • Audience Targeting
  • Advanced Audience Targeting
  • Bidding strategies
  • Ad Format
  • Ad Dimensions and Rules
  • Remarketing Strategy
  • Conversion Tracking

15. Twitter Marketing

This module offers training on probably the most educated methods to utilize Twitter for your business. Basic ideas – from setting-up optimally, creating a Twitter trade existence, to evolved marketing strategies and techniques. The Twitter training additionally covers realistic implementation that’s foremost to companies.

 

 

  • What is Twitter advertising?
  • Types of promotions
  • Audience Targeting
  • Advanced Audience Targeting
  • Bidding strategies
  • Ad Format
  • Ad Dimensions and Rules
  • Remarketing Strategy
  • Conversion Tracking

16. LinkedIn Marketing

The target of this module is to provide the entire advantage and tactics you require to emerge as evidently as an advanced user, boost your business, product, and services. LinkedIn advertising activity will increment your manufacturer and your brand engagement.

 

 

  • What is LinkedIn advertising?
  • Types of promotions
  • Audience Targeting
  • Advanced Audience Targeting
  • Bidding strategies
  • Ad Format
  • Ad Dimensions and Rules
  • Remarketing Strategy
  • Conversion Tracking

17. Basics of HTML

In this module, will train you about the basic codes of HTML that are principal for designing a site from search engine optimization perspectives. You will also be taught as easy methods to design a template based site taking into issues about the entire parameters of search engine optimization.

18. Google Analytics

In this module, we will learn you about Google Analytics. Google Analytics will show the entire data concerning your website as it’ll analyze the user behavior, bounce rate, real-time views and so etc. This module will permit you to analyze your website statics and thus that you would be able to improve your website by tracking the statics.

 

 

  • What is Analytics?
  • Importance of Analytics for Business
  • Popular Analytics Software’s
  • Key Performance Metrics [KPI] in Analytics
  • Introduction to Google Analytics
  • Installing Analytics code in the site
  • Analytics account structure
  • Interface tour of Google Analytics
  • General Tools in Analytics Real-time Reports
  • Settings in Analytics

19. WordPress And Blogging

Each business in these days is focussing on WordPress blogging, as it is come to be a crucial part of digital marketing. It’s by way of WordPress that we are able to submit quality content material to our blog section. We will teach you how one can set up WordPress, publishing content and images, using search engine optimization tools in WordPress, easy methods to make a good blog on the WordPress platform and so forth.

20. Online Reputation Management

It is quite necessary for any business person to keep his/her online business reputation. You must go through as how audiences react, rate or review about your product or offerings online and if observed any bad or negative review/ comment then how you can eradicate them. You also get to know which tools we use for Online Reputation Management and brand monitoring.

 

 

  • What is ORM?
  • Why we need ORM
  • Examples of ORM
  • Generate an ORM Report
  • Areas to analyze in ORM Search Engine Results
  • What we need to do in ORM
  • Monitor Search Results
  • Monitor Complaint sites
  • Reviews Monitor Sites and blogs
  • Monitor Social Media
  • Case Study
  • Tools for Managing Reputation

21. Email Marketing

This module specializes in developed advertising and marketing methodologies making use of E-mails, tricks, and tips in developing with effective commercials for services or products merchandising, to ask for business, request revenue/sales, meant to build loyalty, believe and create brand awareness. E-mail marketing is a standout amongst essentially the most mighty and personalized ways of earning the purchasers trust.

 

 

  • What is Email Marketing?
  • Importance of Email Marketing
  • Popular Email Marketing Software’s
  • Email Marketing Goals
  • Introduction to Mail Chimp
  • Mail Chimp pricing structure
  • Account setup and settings
  • Email marketing strategy
  • Creating a subscriber list
  • Integration of forms in site
  • Import subscribers in the list
  • Types of email marketing campaigns
  • Creating an email campaign
  • What is a newsletter?
  • Design a Newsletter
  • Reports
  • Marketing Automation

22. Google Adsense

In this module, you study the excellent method to generate a regular flow of revenue from your website utilizing Google AdSense, the show networking gadget from Google. Our experts coach the nice technique to get up and connect with AdSense and show categorized ads that “make sense” in your site. Get to understand how to set up an account, regionally based obstacles on ad content material, zonal and generate income from advertisements, and make use of verified placement.

 

 

  • Basics of Google Adsense
  • Adsense code installation
  • Different types of Ads
  • Increasing your profitability through Adsense

23. Affiliate Marketing

This module will cover the fundamentals of Affiliate marketing and will dig profound into the marketing dynamics in terms of affiliate—publisher site, and the vendor—advertiser site. You will be taken through the advantages of Affiliate marketing and how it functions in reality. The module will empower you to begin your own affiliate venture or will furnish you with the information and skills needed to counsel other affiliate investors. This will likewise help you easily incorporate affiliate advertising to your digital marketing blend.

 

 

  • What is Affiliate Marketing, Apply for Affiliate Marketing network
  • How Affiliate marketing works, Understanding the dashboard
  • How to Find Affiliate Niche, Promoting the Affiliate products
  • Top Affiliate Marketing networks, Methods of Promotions
  • Affiliate marketing networks, Reports, and ROI
  • Affiliate marketing payment models Best resources for affiliate marketing

24. Freelancing Project

Gain knowledge in this module as for how one can make effective proposals on your customer and how you can put up to specific freelance portals. Be trained as the way you relatively can win a project on high freelance portals.

 

How to work on live projects?

25. Lead generation Campaign

This is one more most important module of digital marketing. In this module, we will teach about how you can generate leads and conversions to your small business and thus can improve your business online.

 

  • Understanding lead generation business
  • Why lead generation is important?
  • Understanding landing page
  • Understanding thank you page
  • Landing page vs. website
  • Best practices to create a Landing page
  • Best practices to create thank you page
  • What is A/B Testing?
  • How to do A/B testing?
  • Converting leads into a sale
  • Understanding lead funnel

26. Growth Hacking Overview

This one is a progress Hacking Overview module which covers more than a few elements like customer fundamentals of growth hacking, client lifestyles cycle, growth hacker’s position and so on. Together with critical case studies.

 

 

  • Growth Hacking Basics
  • Role of Growth Hacker
  • Customer Life Cycle
  • What is conversion optimization techniques
  • Growth hacking case studies

27. Social Media Automation Apps

Social media automation program and apps. The simplest manner to automate social media is via the usage of automation program software and apps:

 

 

  • What Is Social Media Automation?
  • Social Media Automation/ Management Tool

 

  •     1.  Buffer
  •     2.  Hootsuite
  •     3.  Positron

 

  • Setup Connection With Facebook, Twitter, Linkedin, Instagram etc.
  • Post Scheduling In Tools
  • Add/ Remove Profiles In Tools
  • Performance Analysis

28. Youtube & Adsense marketing

Learn how to create a channel and rank your videos on YouTube as well as how to monetize your ads on youtube videos.

 

YouTube SEO 

  • How to create a YouTube channel
  • Youtube Keyword Research
  • Publish a High Retention Video
  • YouTube ranking factors
  • YouTube Video Optimization
  • Promote Your Video
  • Use of playlists

YouTube AdSense

  • Basics of YouTube AdSense
  • How to create Creator Studio in YouTube & Verify Your Channel
  • Increase Your Profitability Through YouTube Channel
  • Linking Google AdSense & YouTube AdSense
  • Different Types of Ads

29. Basic Video Making And Editing

The basic video making and editing course are designed in a way that a beginner can easily grab the usage of tools from scratch.

What is Video Editing

Video Editing is the Process of manipulating and rearranging video shots to create new work. Editing is usually considered to be a part of the post-production Process.

Course Description

Our Video Editing Course will take you to the art of video post-production in this course you’ll learn the art and craft of editing videos from the start to bottom that prepares students to edit video footages that may be used for commercials, documentaries, Especially Youtubers.

Learning Outcome :

On successful completion of the Video Editing Training program, You will be certified from the Institute.

Students will have Technical & Creative Knowledge.

Overall, You will master a new skill set.

30. SMS Marketing

What’s the focus of this courseMobile Marketing is a vital marketing strategy, representing the future of marketingMobile Marketing is marketing on or with the mobile device, providing customers with time- and location sensitive, personalized information that promotes goods, services, and ideas.

 

  • What is SMS Marketing?
  • Why SMS Marketing Effective?
  • How does SMS marketing work?
  • Difference between promotional campaigns or transactional messages?
  • What is SMS marketing used for?
  • Who can benefit from using SMS marketing?
  • Best Sites For Bulk SMS Marketing

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