Who All Can Pursue This Online Digital Marketing Course?

In the First Module, we will be teaching you about the basics of Internet Marketing/ Digital Marketing including with what is digital marketing, career, and scope in digital advertising and marketing, extraordinary ways of online marketing and many others. This module will create the base and you will be equipped to lay the groundwork for the digital marketing course.

• What is Marketing?
• How we do Marketing?
• What is Digital Marketing?
• Digital Marketing Platforms and Strategies
• Digital Marketing vs Traditional Marketing
• Defining Marketing Goals
• Latest Digital advertising trends
• Case studies of Digital Campaigns.

This module covers the search engine and it’s basically a major and important part of digital marketing or online marketing. Before moving forward, we have got to fully grasp all fundamentals of the search engine like, how the search engine works to be able to keep internet rank in SERP (search engine results page). What are the prerequisites before the begin of any digital marketing business? What are instructions to maintain the same?
Henceforth, we at School Of Internet Marketing has designed this module to fully grasp all basics of the search engine.

It’s one of the most important modules of digital marketing, as this module will assist you to know the major instruments that you require to implement in your digital marketing campaign. So in this module, we help you to learn about all insights and will figure out in SEO point of view like an internal and external link, sitemap update, robots.txt file creation, Search traffic, Google index, Crawl, Security issues etc.

As Content is known as the King of Digital Marketing. In this module, we touch areas reminiscent of content marketing, content marketing process, planning and so on. Trainees achieve knowledge of the unique roles that content optimization plays in the digital world. The module designed with the aid of our gurus supports to increase expertise and comprehension among the many trainees to streamline the content of the web page into the highlight of the internet. Furthermore, the best case studies will take you throughout the most aspects of a successful content marketing approach. You’ll be able to additionally pay attention to the excellent technique to create, circulate and manage content.

Content Marketing

• What is Content Marketing
• Introduction to Content Marketing
• An objective to Content Marketing
• Content marketing, 7 steps strategy building process
• 18 types of content
• How to write great compelling content
• Keyword research for content ideas
• Optimizing content for search engines
• How to market your content
• How to increase opt-in mail list with content marketing
• The case study on content marketing

Local SEO is another important module that we cover in the complete digital marketing course. In this module, you’ll be able to know, how one can target the local audiences and how you can acquire rank in Google Maps.

• What is Local SEO
• Importance of Local SEO
• Submission to Google My Business
• Completing the Profile
• Local SEO Ranking Signals
• Local SEO Negative Signals
• Citations and Local
• Submissions

In this module, trainees get to learn how you can plan and design a website, which involves determining a target audience, how to set website targets and accommodating these with client and industry objectives, building up a manufacturer and a tone of voice, and coming up with a page architecture. Via the end of this module, students can be competent to devise and design a site. So when they’re about to the coding phase, they have a clear inspiration of the end product. This module does not focus on the coding phase—it concentrates on the relaxation of the elements of website development.

Website Planning

As a part of this, trainees get to learn best practices and new ideas to increase efficiency on the (SERP) Search Engine Result Page, and pay-per-click on advertising. Synchronize your digital marketing approach to SEM methods to acquire business objectives by means of both organic and paid web page optimization. Here we will be able to quilt the basics of planning PPC Campaigns, keyword targeting, and geo-targeting to get the highest out of your paid search engine marketing.

In this module, you are going to have an affordable comprehension of the right way to create an online banner and display marketing campaign. You’re going to get to grasp how the online marketing functions for services of each single interested events. Being a publisher (i.e. A web page proprietor), you are going to comprehend the way to monetize and optimize your earnings via your webpage. This module will furnish you with a distinctive working out on the various digital display marketing administration that involves search, display, e-mail, affiliate, social and mobile app. We provide you with quality practices to devise a display advertising campaign utilizing display ads or adverts.

• What is Display Advertising?
• How Display Ads Works
• Benefits of Display Advertising
• Display Advertising
• Banners Ads
• Display Keywords
• Topics
• Placement
• Demographics
• Interest and Remarketing
• Display Network Filtrations
• Display Exclusions
• Display Options
• Below the Fold?
• How to Measure Display Advertising?

This module is designed so you can utilize mobile as a platform to lengthen and achieve your enterprise goals. As today, the world is more and more shifting towards mobile and lots of people are accessing websites through their mobiles only. So, in this chapter, we will tell you how you create mobile responsive websites and how to promote them online.

• Basics of Mobile Marketing
• Understanding Mobile Devices
• Impact of Mobile Marketing in Social Media
• Mobile Marketing Analytics
• Mobile Apps Engagement
• Growth in Mobile Industry
• Promoting Site in Mobile Apps
• Benefits of Mobile Marketing
• Targeting Options in Mobile Apps
• Mobile Marketing Goals
• Mobile Ad Formats
• Reporting in Mobile Ads

Today, many users want to see videos instead of reading the entire content. And for this, your business will have to have videos that attract your target customers. In this module, we will teach you about YouTube, Dailymotion, Metacafe and so on. And how to increase Subscribers, likes, views, to your video. We also teach you, how to create paid video advertising.

• Importance of Video Marketing
• Create a Video Campaign
• Location Targeting
• Bidding Strategies
• Creating Targeting Groups
• Targeting Options in Video Ads
• Types of Ad Formats
• Measuring the Results of Campaign

In Remarketing and Conversion, you’re concentrating on viewers time and again to your products and services is effecting on advertising and marketing technique today. By this way, we completely notice our certain audiences for conversions and leads. In this module, you learn how to create a powerful remarketing strategy and the way to successfully implement it.

Remarketing

• What Is Remarketing?
• Benefits Of Remarketing Strategy
• Manual Remarketing Vs Dynamic Remarketing
• How to Build Remarketing List?
• Step By Step Remarketing Campaign
• Result Analysis Of Remarketing Campaign

In this module, we’re covering as how can calculate conversions on your total investments. How you can install conversion tracking instruments and the best way to safely measure that how your advertising efforts and investment deliver results. Conversions and leads. It will let you know that what you are promoting is in profit or going in loss.

Conversion

• What Is Conversion?
• Importance Of Conversion Tracking?
• Implementation Of Conversion Tracking
• Result Analysis In Conversion Tracking

Our well-designed direction module will furnish the candidates with whole abilities to utilize social media techniques to increase the traffic on websites. We present you a practical standpoint for every one of the crucial concepts you study. We show you methods to make use of Twitter, Facebook, LinkedIn, and other social channels, to increase traffic and branding of your business. The learning is headquartered ongoing social media trends. We will inform you about various social media tools to implement as a way to provide the best results in getting more site visitors and thus aid grow your credibility and brand in the market.

In this module, you’ll have a plan of the right way to run Facebook and Instagram ads in mild of your goals. You can have a constitution to assemble your advertisement strategy on and a more efficient way to handle Facebook and Instagram advertising. Facebook and Instagram advertising is a module for the contributors who are presently going with ” Boost Post ” or facebook ads Manager pretty much, and who have got to enhance their aptitudes to a trained degree.

• What is Facebook / Instagram Advertising
• Types of promotions
• Audience Targeting
• Advanced Audience Targeting
• Bidding strategies
• Ad Format
• Ad Dimensions and Rules
• Remarketing Strategy
• Conversion Tracking

This module offers training on probably the most educated methods to utilize Twitter for your business. Basic ideas – from setting-up optimally, creating a Twitter trade existence, to evolved marketing strategies and techniques. The Twitter training additionally covers realistic implementation that’s foremost to companies.

• What is Twitter advertising?
• Types of promotions
• Audience Targeting
• Advanced Audience Targeting
• Bidding strategies
• Ad Format
• Ad Dimensions and Rules
• Remarketing Strategy
• Conversion Tracking

The target of this module is to provide the entire advantage and tactics you require to emerge as evidently as an advanced user, boost your business, product, and services. LinkedIn advertising activity will increment your manufacturer and your brand engagement.

• What is LinkedIn advertising?
• Types of promotions
• Audience Targeting
• Advanced Audience Targeting
• Bidding strategies
• Ad Format
• Ad Dimensions and Rules
• Remarketing Strategy
• Conversion Tracking

In this module, will train you about the basic codes of HTML that are principal for designing a site from search engine optimization perspectives. You will also be taught as easy methods to design a template based site taking into issues about the entire parameters of search engine optimization.

In this module, we will learn you about Google Analytics. Google Analytics will show the entire data concerning your website as it’ll analyze the user behavior, bounce rate, real-time views and so etc. This module will permit you to analyze your website statics and thus that you would be able to improve your website by tracking the statics.

• What is Analytics?
• Importance of Analytics for Business
• Popular Analytics Software’s
• Key Performance Metrics [KPI] in Analytics
• Introduction to Google Analytics
• Installing Analytics code in the site
• Analytics account structure
• Interface tour of Google Analytics
• General Tools in Analytics Real-time Reports
• Settings in Analytics

Each business in these days is focussing on WordPress blogging, as it is come to be a crucial part of digital marketing. It’s by way of WordPress that we are able to submit quality content material to our blog section. We will teach you how one can set up WordPress, publishing content and images, using search engine optimization tools in WordPress, easy methods to make a good blog on the WordPress platform and so forth.

It is quite necessary for any business person to keep his/her online business reputation. You must go through as how audiences react, rate or review about your product or offerings online and if observed any bad or negative review/ comment then how you can eradicate them. You also get to know which tools we use for Online Reputation Management and brand monitoring.

• What is ORM?
• Why we need ORM
• Examples of ORM
• Generate an ORM Report
• Areas to analyze in ORM Search Engine Results
• What we need to do in ORM
• Monitor Search Results
• Monitor Complaint sites
• Reviews Monitor Sites and blogs
• Monitor Social Media
• Case Study
• Tools for Managing Reputation