Search engine optimization(SEO) never stays the same- practices evolve, and some, in fact, becomes obsolete or irrelevant. “We’re seeing development in SEO 2019 rules and user-experience (UX), being empowered via data facts analytics and artificial intelligence (AI).”
“The awareness these days is not your enterprise, however your customers.” So here are ten paramount SEO 2019 trends all professional should pay heed to, and tips on how to use them successfully. If you are worried about how can you use these techniques and also how to optimize in your website? So, you can learn all these techniques of SEO in this section.
1.Voice Search Revolution
Increasingly, An any user use of voice search on their any devices like smartphone, tablets or voice assistants (just like the Amazon Echo or Google Home gadgets) to search for information at the internet. Searching by voice is a hot subject matter amongst forward-wondering search engine optimization professionals.
- Google assistant
- Apple Siri
- Amazon Alexa
- Micro Cortana
- Samsung Bixby
- Yandex Alice
– 90% of Google voice search capture ability.
– 50% of all searches will be voice-based by 2020.
– Focus on optimizing for local voice search, and conversational keywords.
– Train yourself to use artificial intelligence and machine learning algorithms
Prioritize search intent via semantic search: the “why” behind a keyword.
2.Video Keyword Research
Video keyword research is the task of finding words and phrases that people use to search for video content online. Considering that YouTube is the most popular video website, most keyword research for videos focuses on YouTube search.
Types of videos
- Explainer Tutorials
- Company Culture image
- Brand films
Video Sharing platforms
41% more web traffic juice for companies using videos in their strategy.
75%of netizen traffic will be made up of online videos by 2020.
–Use video sitemap to inform search engines about video metadata.
-Focus On millennial and Gen Z cohorts, they’re the most active video viewers.
3.Mobile First Indexing:
Mobile-first indexing way Google will predominantly use the mobile model of the content for indexing and ranking.
The index broadly speaking used the desktop model of a web page’s content material while comparing the relevance of a web page to a user’s query. Since most of the people of customers now get admission to Google thru a cellular device, the index will commonly use the cellular model of a web page’s content going ahead.
Mobile Buzz words to check out!
- 360 campaign
- Snackable moment
63.4% of mobile phone internet users worldwide in 2019.
80% of US adults own a smartphone in the year 2018.
-Prioritize mobile load time even for your responsive website design.
-Verify structured data on your mobile sites as well as on desktop version.
Prepare for AMP(Accelerated Mobile Page) to enhance user experience.
4.Quality Content Development
In this modern marketing, B2B advertising landscape, organizations make massive investments in constructing content material advertising applications.
Why? Content advertising has been verified to deliver resounding fulfillment.
As one of the simple and effective methods of growing target audience market engagement, developing your brand presence and driving sales or leads. The quality content is a challenge-essential growth method for maximum organization.
But without a deep understanding of the relationship between satisfactory and target market responses, your content material advertising application can fail to achieve positive results.
– 61% of marketers say organic SEO is their top inbound marketing priority.
– 84 % of people expect brands to create educational and engaging content.
-Trash keyword stuffing-focus on using long-tail and specific keywords.
-Adopt the buyer’s journey model and create high-quality, personalized content.
5.Secure Socket Layer:
SSL (Secure Sockets Layer) is the standard security generation for organizing an encrypted link among a web server and a browser. This link ensures that each one fact surpassed among the network server and browsers continue to be private and necessary.
82% of respondents said they’ll leave a website that isn’t secure.
31% domain, in a survey, was found to have an https link.
– Convert your website link to https protocol for increased web security – For secure connection.
-For Secure connection, get SSL certificates: root, intermediate, server.
The experience of User refers to someone’s feelings and attitudes about using a selected product, or services. It consists of the practical, experiential, effective, meaningful and precious elements of a human with computer interaction and product ownership. Additionally, it consists of someone’s perceptions of device factors which include software, ease of use and efficiency. The experience of User may be considered subjective in nature to the degree that it’s miles approximately person perception and thought with respect to the device. User revel in is dynamic as it is continuously changed over the years because of changing usage situations and changes to individual structures in addition to the wider utilization context wherein they may be discovered. The personal experience is about how the person interacts with and experiences the product.
70% of customers learn about a company via their website not their adverts.
83%of users say they want a seamless experience on all devices.
– Makes a user-friendly website to reduce bounce rate and rank high on SERPs.
– Optimize your website with heading tags, clear navigation menu, CTAs.
7.Blockchain for technical SEO.
“The blockchain is an incorruptible Digital ledger of economic transactions that can be programmed to record now not simply monetary transactions however simply the whole lot of price.”
– 61.5% increase forecasted in worldwide blockchain technology market from 2018 to 2019.-
– 53.2% CAGR predicted for global blockchain technology market till 2025.
-Use blockchain technology for web advertising sans fraud and search engine profits cuts.
– Add blockchain in search algorithm to verify produces and list legitimate sellers high on SERPs.
Bonus* Gather user data use blockchain methods of recording, storing and sharing.
Influencer marketing (additionally have an effect on advertising) is a form of advertising wherein consciousness is placed on the influential user in preference to the goal marketplace as an entire on social media. It identifies all people who’ve to affect over capacity customers and orients marketing activities around these influencers.
Influencer content may be framed as testimonial advertising wherein they play the position of a capability buyer themselves, or they can be third parties. These third parties exist either in the delivery chain (outlets, producers, etc.) or maybe so-known as cost-brought influencers (such as reporter, academics, industry analysts, and expert advisers).
– 67% of marketers say influencer marketing helps to reach the target audience.
– 99% of influencers are spending their time on Instagram in 2018.
– Convince influencers to give you backlinks and recommendations.
– Take help from influencers for content reaction and keyword targeting.
9.Long-form Content :
Some user recollects articles longer than 700 words to be long-form content, whereas others assume that articles must be in extra of 1,800 phrases to be considered long-form. For the sake of argument, allows assuming that long-form content refers to articles of around 1200 words phrases.
Despite what some content entrepreneurs might think, many readers crave which is full of interesting articles – and publishers are delivering. For instance, business information website Quartz refuses to publish articles within the normally information-friendly 500-800 word variety, due to the fact Kevin Delaney, Quartz’s Editor-in-Chief, believes that too many web sites adhere with the consistent result to this layout.
– 54% more leads are generated with inbound tactics than advertising.
– 70% of marketers lack a consistent or included content method.
-Don’t extend word length just for the check for it-give value to the audience.
– Use visuals and hierarchy to make content engaging and to structure it.
Billions of searches are conducted on Google each day. Even with years of the engineered collecting of seeking queries, Google is still seeing unique queries each and every minute.
These days, people need and need specific answers from Google. Instead of typing just more than one phrase, we these days form of speaking a whole sentence, making it greater complicated for Google to go back the proper relevant result to the user intent.
Google suggests direct solutions to the question before displaying any organic relevant result.
Moreover, Google returns a listing of searches based on the modern search query entered by the consumer.
This not best facilitates the searcher to discover an exact answer to the query but additionally gives with a listing of relevant searchers to help further.
This is an example of the power of Rank Brain algorithm at work.
-38% of consumers said A.I will improve customer experience.
-72% of business leaders termed A.I. a “business advantage”.
– Trash all black hat SEO techniques as algorithms are becoming smarter.
– Give context to content and work towards addressing searcher’s intent.
So, Can you guess? What will be the future of SEO after 2019?
According to Research, Digital Marketing is the trending and fastest growing industry in the future. Join today for Digital Marketing Training Courses in Pune. If you want to make your bright career in digital marketing then Join the Best Digital Marketing Training Institute i.e, “SIM- School of Internet Marketing” Gives You a better opportunity to get more knowledge.